Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads, 5th Edition

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I mean creating tools to use them in virtual reality, in social media or on the Internet in general. One example of a catchy slogan given in the text was a KitKat ad (page 113) where the ad wasn’t even finished, showing only part of the slogan “Have a break have a KitKat” but leaving out “break” and “KitKat”, where the slogan will still be able to be identified because it’s so common.

Hey Whipple" was published in 1998, so there isn't much discussion of the impact of the Internet on ad culture.But as the author himself recommends other books, I'll be looking into those, especially the ones on technique. So, the title is a bit of a stab at the commercial and character by essentially saying “read this” it’s going to make better ads than you made, which introduces the whole concept of their book, making good ads. Whether you're looking to break in or in already, this book will either lay some important foundations or remind you of some of the most essential principles and keys to being a good, interested creative. I found my favorite chapter to be the penultimate one where Sullivan goes over how to enter into the business full of tips on interviews, portfolio setup, and job hunting. Simply put: it treats creativity as a servant to strategy and a result of a process, rather than inspiration.

With their first main argument that advertising is hated by most people but it can be overcome is valid because it’s true that most people do hate advertising. The book begins with a funny Preface serving as a good introduction to the changing techniques of advertising and marketing. I've worked in Creative departments such as Lowe, Grey, and I set up the Leith Agency in Scotland so I kind of know what it takes to work in this sector. His conclusion about social interactions - "Here I am" versus "Ah, there you are" - is something I hope to carry beyond my professional life. This new fourth edition explains how to bring brand stories into interactive, dynamic places online, in addition to traditional television, radio, print, and outdoor ads.

As ad-man Luke Sullivan shows in "Hey Whipple, Squeeze This," It's hard to say the exact effect that an ad campaign has on a given product's sales performance; this is, after all, largely a subjective business. For those who don't count themselves among these classes of people, I would still not hesitate to recommend this book anyways. Whoever enjoys advertising will have a delightful time and surely will put this up in the ranks of good advertising books.

They provide good evidence by giving examples of effective ads and explain how following the main rules of advertising helped make the ad effective. The main message in this case from Sullivan is that advertising without creativity is too boring and because of this it will be deliberately ignored.You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict. To those who defend the campaign based on sales, I ask, would you also spit on the table to get my attention? As Sullivan and Bosches explain, it’s important to “talk like a person not a corporation” and “involve users and let people cocreate”. While digital ads are especially unique because as they explain “digital isn’t simply a technology, or a platform, or a medium.