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Posted 20 hours ago

Duffs Skateboard Shoes Swiss Tech XT K9 Black/Yellow

£9.9£99Clearance
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About this deal

For both the DuFFS main collection and Performance range the ingredients for success were the same; the superior quality and longevity of the shoes provided the perfect counterpoint to the trademark DuFFS tongue in cheek, humorous approach to skateboarding. Nowhere was this humour more evident than in the advertising campaigns which, along with many of the shoes, have become unforgettable in their own right. Never missing an opportunity to poke fun at the skateboarding industry, the DuFFS ads which appeared in 411 Video Magazine were, to say the least, fairly close to the mark. No subject was deemed out of bounds with ‘Nazi’ sweat shops, conservation issues and environmental concerns all getting the inimitable DuFFS treatment But there is more to the name than just beer or The Simpson’s - the little ‘u’ in DuFFS was originally conceived as an in joke but has now become something of a trademark in it’s own right. To this day the brand still holds true to the idea that “DuFFS is important ‘u’ are not” whether that ‘you’ means riders, employees or customers; the brand and it’s ethos would not be compromised for or by anyone. At a time when the skateboarding “industry” was really beginning to take off, DuFFS injected some much needed irreverence and authenticity into a culture that was in danger of neglecting it’s roots and taking itself way too seriously.

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