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Modelo Especial Mexican Lager Beer, 24 x 355ml

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Estrella ("star" in Spanish) is a pilsner beer produced in the Guadalajara Modelo plant and can be found in all of Mexico. Estrella was first produced in the late 19th century by Cervecería Estrella (currently known as Cervecería Modelo de Guadalajara), that Grupo Modelo acquired in 1954.

While at 4.4% alcohol content, Modelo Especial is by no means a light beer. Its refreshing taste makes it highly appealing to beer drinkers who prefer beverages with lower alcohol content. "We're kind of the outlier," Constellation Brands vice president of brand marketing Greg Gallagher told VinePair in 2021. "But while we're not a low-calorie light beer, there are a lot of consumers who still view Modelo and Mexican lager as a pretty light, sessionable beer." In addition, people often add different flavors and spices to make micheladas uniquely their own. Different areas of Mexico even have their own subtle preference based on the flavors popular in that region. In terms of unaided brand awareness, a metric based on studies where consumers are asked to list the brands at the top of their minds, Modelo featured in the lists of just 7 percent of general market drinkers, according to Gallagher. By contrast, Corona’s share is close to 35 percent. Since 2018, Modelo Especial has also been the official beer sponsor of the UFC in the United States, a move that Murphy believes to be particularly canny, based on Buffalo Wild Wings’ own work with the mixed martial arts organization. “I would assume that if you laid the three consumer cohorts on top of each other — Buffalo Wild Wings, UFC, and Modelo — they would all overlap quite nicely,” Murphy says. INDIA: Mexican beer giant Grupo Modelo launches Corona: Beverage News & Comment". www.just-drinks.com . Retrieved 2009-03-20.You might recall from history class that Germans were migrating to America in droves in the 1800s, and many stopped in places like Pennsylvania (where, among other things, they basically invented American Christmas). But plenty of immigrants continued west and south to places like Texas and northern Mexico, bringing with them farming techniques, trades, crafts — and brewing habits. By the early 20th century, when Modelo was born, Mexico had around 35 breweries. We might owe Modelo to an Austrian-born emperor.

Grupo Modelo is committed to brewing the highest quality beers. Their state-of-the-art brewing facilities use the latest technology to ensure that their beers are of the highest quality. Details When American Prohibition took hold in 1920, all alcohol disappeared from the U.S. (Kidding!) Consumption of alcohol did decline, as it was illegal to produce or sell, thus difficult to do so safely and proficiently. So, thirsty Americans turned to their neighbors to the south, where beer was still flowing freely. We got our first taste of Mexican beer then and haven’t lost a taste for it since. Modelo is Mexican beer, but has German roots. When Jason Murphy joined Buffalo Wild Wings as beverage innovation manager in 2017, the dominance of Mexican lager in certain states prompted him to suggest the casual dining and sports bar chain should take a more regional rather than national approach to its beer program. We like Tecates. We enjoy enjoying them over a handful of chips and salsa. However, to us, a Tecate has always felt a bit more beer-y than the rest of the Mexican lagers we’ve tried. It was let into the craft beer club very early on,” says Lester Jones, chief economist at the National Beer Wholesalers Association. “Ten years ago, if you were out in the craft beer market, you would always see a tap handle of Modelo Especial.”

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Dylan Mulvaney: Bud Light loses top spot in US after boycott". BBC News. 2023-06-14 . Retrieved 2023-06-14. Further signs that Constellation caters well to its fan base include the launch of 32-ounce bottles, which Gallagher says the brand introduced two or three years ago to mimic the 40-ounce bottles that are popular in Mexico. On the other end of the scale, Modelo last year debuted 7-ounce bottles, also known as “Modelitos.” This way, every last sip of beer enjoyed in warmer markets can arrive ice cold and refreshing. Victoria is a 4% abv Vienna lager first brewed in Toluca, México, in 1865 by Compañía Toluca y México. Grupo Modelo bought out Compañía Toluca y México in 1935. While Jalisco is better known among drinkers for its agave distillates, this historic Guadalajara-born brand is a great ambassador of the region’s brewing credentials. An enjoyable malty nose, with sweet hints of corn, leads to clean, thirst-quenching sips. 3. Tecate

Beyond Cerveceria Modelo’s core two beers is a lineup of michelada-style beers that expand upon the brewery’s traditional brewing roots. Of all of the lagers in this lineup Tecate delivers the most flavor and complexity, with noticeable malt character and a hint of hops running throughout. This beer could well occupy any of the top three places on this ranking, but for some, its profile may be too much of a departure from the thought-free refreshment we crave from the category. 2. Modelo Especial Convenience stores booming - el Universal - Mexico News". Archived from the original on 2010-05-01 . Retrieved 2010-04-02.

All things considered, it’s difficult to pinpoint the most remarkable facet of Modelo Especial’s tale. Is it the three decades of continued double-digit growth? Or maybe the fact the brand somehow managed to strike that elusive chord with both mass-market and craft beer drinkers? Perhaps we should just enjoy the beauty of the narrative — that Especial took the imported beer crown from Corona and dethroned Budweiser as the king of (non-light) beers in America. Dos Equis is the first Mexican beer you try after Corona. It’s true, and you know it. At this stage, you haven’t even heard of Cerveceria Modelo, and that’s ok. The success, the size, and the continued growth of the brand is phenomenal,” says Greg Gallagher, Constellation’s vice president, brand marketing, Beer Division. On that continued growth, another tasty statistical nugget: Modelo Especial has grown by double digits in 35 of the last 38 years, according to the brand’s proprietary data. For drinking on the beach, we’re going to give the nod to Corona. Even if it’s not on the merit of the beer itself, it’s earned from outstanding marketing over the years.

Grupo Modelo, founded in 1925, is the leader in Mexico in beer production, distribution and marketing, with 63.0% of the total (domestic and export) market share, as of December 31, 2008. It has seven brewing plants in Mexico, with a total annual installed capacity of 60 million hectoliters. It is the importer of Anheuser-Busch InBev's products in Mexico, including Budweiser, Bud Light and O'Doul's. It also imports the Chinese Tsingtao Brewery brand and the Danish beer Carlsberg. Through a partnership with Nestlé Waters, it produces and distributes in Mexico the bottled water brands Sta. María and Nestlé Pureza Vital, among others. Tecate, FEMSA's top-selling beer in the U.S. market, reached fourth place in imported beers in the United States in 2000. (Company News)". www.allbusiness.com . Retrieved 2009-03-20.

First bottled in 1925, [15] Modelo Especial, a 4.4% abv pilsner-style lager, was the number two imported beer in the U.S. by case sales in 2014, selling 22.9 million annually. [16] In June 2023 the beer became the best-selling beer in the United States amid the 2023 Anheuser-Busch boycott. [17] [18] Modelo Especial is most commonly served in 355ml (12U.S.floz) glass bottles although in some countries can be found in 12-U.S.-fluid-ounce (355ml) cans. Grupo Modelo also exports beer to the United States, Canada, Europe and Asia. In 2013, it was the largest brewer in Mexico and seventh largest in the world. Corona Extra is one of the best-selling beers worldwide. Grupo Modelo has been a wholly owned subsidiary of Anheuser-Busch InBev since 2013. The history of Grupo Modelo starts with two entrepreneurs: Don Jesus Sanchez Mejorada and Don Eugenio Garza Sada. In 1925, they founded Cerveceria Modelo, which was later renamed Grupo Modelo in 1931. Today, Grupo Modelo has over 65% of the Mexican beer market share.

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