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Yet, Don Julio 1942 is its own, unique type of celebrity tequila — one owned not by a Hollywood actor but the world’s largest alcohol conglomerate. As the name 1942 is a reference to the year Don Julio started his tequila-making journey, the shape of the bottle could serve as a reference back to tequila’s traditional bottling method. The product was originally released during the brand’s sixtieth anniversary, marking the final variant its founder created, and for which the design takes after the agave leaf to represent the beverage’s essence and roots. At the time, that clientele mainly included “tech bros” celebrating selling their companies or raising a round of funding.
If you would like to comment on this story or anything else you have seen on BBC Culture, head over to our Facebook page or message us on Twitter . Just about any umami-influenced libation will do, but Drinkhacker recommends serving up Don Julio 1942 in a celebratory chocolate-chili martini, so the possibilities are endless.Añejo tequila is created for sipping, and the longer the aging process, the smoother and more nuanced a bottle is. Brands like Jose Cuervo and Patrón also commonly market this type of spirit as a silver tequila (via Liquor.
Difford's Guide offers a similar description, likening the tequila's sweetness to crème brûlée and burnt toffee. Metal caps - Although original metal caps can become rusty or damaged, it's still possible to find old bottles with their original lids. Clearly, some of today's most well-known artists love to celebrate and have a good time with Don Julio 1942!
And, yet, although it is sold in all sorts and sizes of bottles and dispensers today, the defining image of the world’s most famous fizzy drink is the curvaceous Coca-Cola bottle matched to the company’s flamboyant 19th Century scripted logo. In 2013, Don Julio started engraving bottles for its high-profile fans, with the first given to football-player-turned-TV- personality Michael Strahan for his 42nd birthday.
Choi says that the iconic elongated bottle is designed after the agave leaf, honoring both the brand's roots while feeling relevant and contemporary (via VinePair). While learning the original purpose or age is important for old bottle identification, it doesn't tell the whole story of a bottle. Its alcohol content percentage is only 40% akin to other flavors of Don Julio, yet, it has something about its flavor that no other version of tequila has. In simpler terms, I would describe the bottle as well thought out, logical, sparing of material and pleasant to look at. You'll find old bottles in colorless varieties, as well as a wide range of colors, including amber, blue, purple, and green.A small bottle might have held pills, a hair tonic, shoe polish, or anything else you use only a little of at a time.
Paper caps - Some types of old bottles, such as milk bottles, sometimes came with paper or cardboard caps. Only after a 2010 redesign, which saw the sleeker profile adopted (and by some accounts, a liquid reformulation), did the brand begin any real marketing push. It became something that’s part of meme culture, where people now recognize that bottle and that brand as having a currency it didn’t have yesterday,” says Daraz. With a balanced combination of flavors, it has notes of caramel, vanilla, and oak with a hint of sweetness. As per the history of this liquor that enjoys favoritism, it is named after its producer who is known as Don Julio Gonzalez Frausto Estrada.La primavera is the first-ever tequila distillery that has managed to push its categories of branded tequilas in the name of Don Julio and survived. The company reached out to celebrities to arrange private tastings as a means of marketing the Don Julio 1942 as a premier spirit for upper echelon clientele.
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