New DING DONG Original Bubble Gum Halal x 1 Boxes Sweets New Kids Chewing FRU

Product Information

Objective ...............................................................................................................13 Desired response ......................................................................................................11 Vision ......................................................................................................................6 Roll the gum into a ball with your tongue. Use the roof of your mouth to steady the gum in place while you work the ball shape. It doesn't have to be a perfectly circular shape, just so that the gum is a compacted wad. Behavior .............................................................................................................25

Objectives .............................................................................................................17 Problem .................................................................................................................13May .......................................................................................................................23 Media Reach .........................................................................................................18 Strategy ....................................................................................................................12 Total Budget of Campaign .......................................................................................24 Positioning ............................................................................................................16

Feelings of Customers .......................................................................................25 Gums with less sugar often have a stronger gum base for making bubbles. Gum bases contain a long molecule that adds elasticity to the gum. The right amount will make for the best texture for bubbles. [1] X Research source Post Testing (After Execution Research) .............................................................25 Seal off the bubble. Press your lips together slightly to close the bubble. This will prevent the bubble from getting more air and becoming bigger than desired, or from allowing the air in the bubble to escape. Dawn ..................................................................................................................21

Pre-Testing ............................................................................................................24