Ubras Women's Seamless Padded Iris Pattern Lace Bra with Back Hook

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An Ubras campaign featuring its signature one-size collection. The brand motto is “one size for all.” Courtesy Finding and using the right touchpoint for client management is key; WeChat is ideal thanks to its intimate circles of interaction and private traffic infrastructure. Unlike public traffic that is owned by third-party platforms — such as Weibo, Xiaohongshu, and Douyin — private traffic exists exclusively between users and merchants. “Compared to ads, being able to access customers’ personal networks one-on-one is an alternative and cost-effective channel for promotions,” said Franklin Chu, US Managing Director at e-commerce enabler Azoya.

ubras选择做一件看似微不足道的小事。衣标虽小，对于提高女性关注乳腺健康的意识而言，却是一次有益的尝试。数据显示，我国每年新发乳腺癌患者约有40万人，其中99%为女性，乳腺癌已经成为中国女性发病率最高的疾病。 What Happened: DTC underwear brand Ubras is the latest Chinese name embroiled in a controversy over the objectification of women. The lingerie brand invited a number of stand-up comedians to create videos for a marketing campaign, including the star Si Wen. However, another comedian, Li Dan, has caused spectacular consternation online with his comments. The Chinese phrasing was ambiguous and clearly made some readers uncomfortable, particularly one comment which, when translated, referenced bras as a weapon that allows women to easily “lie-down-win” (tangying) in the workplace. This, along with Li’s claim that there are no products he can’t promote or sell — “Just believe it or not!” — has caused particular offense.ubras联合中国妇女杂志社、华坤女性生活调查中心发布的《乳腺癌患者生活状况调查报告》，用丰富详实的数据从多个层面展现了乳腺癌患者的发病原因、预后生活质量和她们的急难愁盼，为进一步赋能乳腺癌患者、开展精准关爱和帮扶提供了参考依据。 Yet, what turned Xu into a loyal customer was not only the comfortable design but a shrewd post-sales mechanism: a private traffic strategy that encourages existing consumers to return. In 2020 , 46 percent of transactions on Ubras’ Tmall flagship store came from organic traffic, which accounted for more than 50 percent of its total visitors — meaning the brand managed to reduce its customer acquisition cost and maximize spending from existing shoppers. Here, Jing Daily analyzes how Ubras leveraged private traffic to build its lingerie empire. Beijing-headquartered Ubras, which last year was the top-selling lingerie brand during Tmall’s Singles’ Day, was an early advocate for the one-size-fits-all bra idea in China. Founded five years ago, its signature collection is seamless, made of lightweight fabrics and forgoes underwires. The company not only boasts an ability to fit all sizes, but said it designed its bras to take the wearer through any activity — whether that be sleeping, lounging, working out, traveling, being at the office, and pregnancy. The product was also well-suited the company’s digital-first model. The assurance the product would fit no matter the size helped customers feel comfortable shopping online. ubras始终在关注不同成长阶段女性的需求，已经为超过2000万女性用户提供了舒适贴身衣物。以ubras的用户群体为基础，如果通过在文胸上添加一个这样的衣标，能提醒用户积极进行乳腺自检、B超检查，哪怕只有1%的人受益，这件事对于女性健康也有重要意义。 ubras才洞察到乳腺癌防治领域中最为高效的方法就是防患于未然。近年来，ubras也一直通过多种方式呼吁女性关注乳腺健康。2021年，ubras参与腾讯“创益品牌+计划”，推出公益短片《愿你的小熊被温柔以待》，提醒女性在当下快节奏的生活中，要重视乳腺健康，不要因为一直向前奔跑而忽略关注自己的身体。

ubras成立子品牌ubras care，设立专门的产品线，专注为乳腺术后人群提供健康、舒适、好穿的专属贴身衣物与温情服务。自成立以来，ubras care持续关注乳腺癌人群的预后生活，组织线下活动，了解她们的需求。 In a similar vein, Neiwai launched its Barely Zero collection with the tag line “your size is the size” featuring a soft and highly stretchable product that fits women up to D-plus cup.