About this deal
From television commercials to print advertisements, Barbie ®'s creators consistently emphasized the allure of her dream-like world, which resonated with children's fantasies. Then a filter came out where anyone could be on the Barbie movie poster. Celebrities worldwide jumped in on the craze - generating photos of themselves as "Barbies" for the world to see. With the exception of "Ready To Ship" garments which can be shipped within 48 hours, the delivery time of most garments in our store is around 7-15 days. This remarkable transformation can be credited to the brilliance of the Barbie ® marketing campaign. As she expanded her resume, Barbie has had over 250 careers - including landing on the moon four years before Neil Armstrong. She also ran for President in 1992 - two decades before Hillary did.
Through emotional connections, nostalgia, limited editions, influencer marketing and engaging experiences, Barbie ® has sparked a frenzy that continues to captivate the hearts of both young and adult fans, solidifying its position as a cultural icon and maintaining its enduring popularity. Remember, people watch movies to escape. Barbie ® gives audiences an artificial dreamland that gives feelings of joy, nostalgia, and imagination - all of which are encapsulated in pink. It's extremely clear that the people in the real world are represented by the "reality" of blue, and the "fantasy" world of Barbieland ® is known by its pink. Every movie has movie posters, right? Normally, there's a pretty standard formula for creating one - but this was different too. Many argue that playing with dolls like Barbie ® can encourage imaginative thinking, creativity, and storytelling, which are essential for cognitive development.We were able to easily see that Barbieland ® was a place of joy, play, and creativity. But it was also repetitive, fake, and without individuality. While we were v intrigued about the plot of the latest release, unsurprisingly the fashion team here at Cosmo were mainly buzzing to see Barbie's mega looks on the big screen. Not only is there excitement and joy at the new experiences, but all of us who grew up with Barbie ® are nostalgic and loving it! Madigan calls Barbie's marketing pink campaign "a masterclass," saying " they absolutely banked on the movie being great...if you're going to do this, just go all out. And that's what they did."
The movie was all about Barbie in the real world, and the marketing department made the genius move to bring Barbie ® into our real world, with Mattel ® leading the charge.As Barbie and Ken traverse the portal to the "real world," everything is filled with the oncoming reality of blue. Blue seas, blue space, blue sky, blue mountains. How could this possibly be true? A brand that Aqua perfectly describes as "life is plastic - it's fantastic" makes women, once girls who owned the dolls, feel empowered?