Vicco Vajradanti Toothpaste 100Gm Ayurvedic For Gum And Teeth (Pack Of 2)

Product Information

It was the first brand to sponsor a television show just so their jingle could be broadcast repeatedly, and this was called "marketing blitzkrieg" meaning "doing your branding on multiple platforms at the same time." Fluoride is a common ingredient found in both toothpaste, which dentists recommend for maintaining good dental hygiene. It's excellent at fighting and preventing cavities, and improves your teeth's resistance to acidic foods and drinks. This is because, when fluoride is absorbed into the enamel coating of your teeth, it attracts minerals which help to strengthen them and improve overall dental health. Vicco Labs, not accepting the department's claims, filed a lawsuit in Civil Court to oppose the allegation. On the 6th of May, 1982, the court ruled in Vicco's favour, declaring that these goods were "ancient herbal formulations and not cosmetics."

Answer: Vicco Vajradanti Paste is safe for children above 5 years of age. However, parental supervision is recommended during brushing. While fluoride in dental products may help to protect our teeth, there are many who would rather avoid it as t oo much fluoride can have a negative impact on our health.Therefore, you might prefer to limit your exposure, especially if you use other fluoride-containing products already. They began as a small tooth powder firm and have since expanded to include a diverse product portfolio such as Vicco Vajradanti paste, Vicco turmeric cream, Vicco sugar-free paste, Vicco foam base, Vicco turmeric facewash, and so on. The firm exports its goods to 30-40 nations worldwide. Vicco – AwardsHe soon began his business in a modest godown, producing chemical-free teeth cleaning powder for folks of all ages. He devised this strategy since it is something that would be used daily and by anyone. As a result, the possibilities of it being famous were higher, and that's what prompted him to manufacture a product like this.

Oberoi went on to produce several ad films which were featured across cinema and television screens. In 1973, jingles, ‘Vicco Turmeric ayurvedic cream, Tvacha ki raksha karey antiseptic cream’, and ‘Vajradanti Vajradanti, Vicco Vajradanti. Vicco Powder, Vicco Cream. Ayurvedic jaleebootiyon se bana sampoorn swadeshi’were launched. It was purely a jingle-based concept. “My uncle, Gajanan Pendharkar said that, before the jingle, a commentary would be aired on the presence of natural ingredients in the product and its beauty benefits. That part was written by Vinod Sharma,” said Pendharkar. Although Vicco Turmeric Skin Cream has lost its competitive edge due to the success of its rivals, the firm has been utilizing platforms such as tv and radio to inform the masses about the importance of Indian herbs and their significant uses.Initially, customers weren’t too keen on using it daily. “When they would see a yellow cream, they would be like, ‘Baap re! We will turn yellow too!’ That’s when we would give them a demo.” It is the same pitch Vicco has been making on TV for years. One of its early commercials featured model Sangeeta Bijlani applying a turmeric paste before her wedding, and keeping up the glow with Vicco’s cream. Its jingle, too, was an earworm: “Twacha ki raksha kare Ayurvedic cream, Vicco turmeric Ayurvedic cream.” From the 1980s, Vicco ads were playing in theatres across India. The company also started producing a weekly show, Yeh Jo Hai Zindagi, for Doordarshan in 1984. Vicco ads, played during breaks, brought the product to homes. For nearly a decade, Pendharkar recalls, they witnessed a 50% bump in sales every year, crossing the ₹50 crore turnover mark by 1994. Unstimulated saliva was preferred over stimulated saliva in the present study, as unstimulated saliva is secreted by the salivary glands in normal physiological conditions. The unstimulated whole saliva is often preferred in the diagnosis of biomarkers, as stimulated saliva contains a diluted concentration of ingredients which are intended to be detected. The dilution of salivary sample may pose difficulties in detection of these ingredients and may result in inferior levels of these ingredients in the processed salivary sample [ 16].

See, anyone who has nice features likes to look fair,” says Pendharkar. “We say, we will make you beautiful.... It’s not Vicco, it’s the turmeric doing miracles. If you drink milk and haldi every day, I can guarantee you that you, and the kids you will have one day, all of them will become fair.” As per Pendharkar, during the course of the litigation, Susheel Khard, an ad film director was the person who came up with the jingle ‘Vicco Turmeric , nahi cosmetic - Vicco Turmeric ayurvedic cream’in the 1990s which was in line with their communication strategy. Optimal oral health requires proper oral hygiene measures. Oral hygiene measures comprise of mechanical methods, chemical methods or combination of both. Mechanical oral hygiene procedures seem to be the most effective form of all oral hygiene measures available. Mechanical oral hygiene aids include use of toothbrushes along with dentifrices and other interdental aids. Today, toothbrushing along with dentifrices is the most reliable means of preventing and controlling plaque formation at individual level [ 1]. Vicco Vajradanti: Babool, Bakul, Jamun, Clove, Manjishtha, Bor, Walnut, Akkal-kadha, Liquorice, Cinnamon, Catechu, Patang, Harda, Vajradanti, Anantmul, Amla. He added, “We never did any market research. Had we conducted a survey, we would have figured that yellow colour is very repulsive in nature. My grandfather was a visionary where he believed that those products should be created for people which are needed by them. And many times, the public at large don't understand what is good for them. Since the product was for their benefit, it was our duty to convince them, and inform them about the benefits of the product,” added Pendharkar.Exclusion Criteria: Subjects suffering from systemic diseases, currently using antibiotics, subjects undergoing orthodontic treatment, subjects using oral hygiene aids other than toothbrush & toothpaste, subjects having adverse habits like smoking, alcohol consumption were excluded from the study. Its jingle made it the most renowned and well-liked brand in every home. Everyone loved their products, whether it was their lotion or toothpaste. Vicco modified its branding and marketing strategy in light of newly emerging trends. However, the fact that it was a herbal product remained unchanged. Vicco continues to operate given the ongoing competition because of its USP. Apart from all the benefits mentioned above, the Vicco Vajradanti paste contains multiple essential properties. Salivary factors like salivary enzymes Alkaline Phosphatase (ALP) and salivary Acid Phosphatase (ACP) play an important role in maintaining oral health. Salivary enzyme such as ALP is a very important enzyme as it is part of normal turnover of periodontal ligament, root cementum, maintenance and bone homeostasis. Some studies have shown a remarkably increased activity of ALP in the acute phase of periodontal disease. ALP aggravates the bone loss; hence, periodontitis can progress rapidly [ 7]. ACP is closely associated with calculus formation [ 8]. Hence, determination of alkaline and acid phosphatase activity in saliva can be a helpful tool for diagnosis of periodontal diseases. Bad breath can be caused by the accumulation of bacteria in the mouth. A lot of people have bad brushing techniques that leave food particles overnight. Vicco Vajradanti toothpaste contains ingredients such as Ajwain and other flavorings agents that help to mask bad odours and leave the mouth feeling fresh and clean