Galaxy Milk Chocolate Digestives, Galaxy Orange Chocolate Digestives, Galaxy Milk Chocolate Bar

Product Information

And it seems when it comes to chocolate digestives, people are willing to give up some of life’s most popular luxuries to ensure they can still have their favourite biscuit in their life! The new biscuits combine the everyday familiarity of a digestive biscuit, with an unmistakable half coating of silky-smooth GALAXY milk chocolate. Making the everyday chocolate digestive that bit more special! But it’s not just all about the dunk! The optimal time to take your chocolate digestive break is 2.42pm, with one in five people even choosing to enjoy the moment in private to protect anyone from taking their last biscuit. Mars Chocolate Drinks & Treats (MCD&T) has unveiled Galaxy Milk Chocolate and Orange Digestive Biscuits, set to launch in wholesale and convenience next March.

Particularly one that reaches different occasions and appeals to a wider spectrum of shopper demographics. Mars Chocolate Drinks and Treats GM Michelle Frost said Mars is responding to "extremely limited choice" in the branded digestive market. The WWF says it can be produced sustainably, and all the supermarkets say they use only sustainably sourced palm oil. But Greenpeace argues that manufacturers have no way of telling if what they use is truly sustainable. The reality is, the only way to avoid palm oil altogether is to make your own digestives (as we discussed before). You can also opt for a brand that includes rapeseed oil, thus bringing down the total palm oil content.I had naively imagined that they are more wholesome because they are made with wholemeal flour, but in fact it’s only a small proportion of the total flour content – just over a fifth in the case of McVitie’s. Their fibre level is only about a quarter more than Rich Tea biscuits. Michelle Frost, Mars Chocolate Drinks and Treatsgeneral manager, says: “One in three households consume chocolate digestive biscuits [ Nielsen and Kantar], however branded choice is extremely limited. There has been very little challenge to the market leader in recent years, even though research would suggest that there is space for market challenger brand to occupy, particularly one that reaches different occasions and appeals to a wider spectrum of shopper demographics. Mars Chocolate Drinks and Treats (MCD&T) has unveiled Secret Centre Biscuits to tap into demand for indulgent sweet treats. In fact, when the recipe was invented by two Scottish doctors in 1839 (McVitie’s manufactured its own secret recipe, created by Sir Alexander Grant, in 1892), the supposed “digestive” benefit came from the dose of bicarbonate of soda which lightens the texture, and, they postulated, might help with acid reflux. These days, commercial forms of baking powder (bicarb mixed with acid) are used, which helps the biscuit rise a bit, but whether there was ever any real digestive benefit is debatable. In the past it has been suggested that one full, longer dunk of up to eight seconds was the best method to enjoy a dipped digestive, however our research now shows that taking the time to enjoy the moment a little bit longer with shorter dips, and more bites, makes for the ultimate dunking technique!”

Mars biscuit products are produced by Burton’s Biscuit Company, which was this year merged with Fox’s Biscuits to form a new business called Fox’s Burton’s Companies (FBC) UK. Michelle Frost, General Manager at MCD&T, said: “One in three households consume chocolate digestive biscuits. However, branded choice is extremely limited. There has been very little challenge to the market leader in recent years, even though research would suggest that there is space for market challenger brand to occupy. Particularly one that reaches different occasions and appeals to a wider spectrum of shopper demographics. The original Galaxy bar was introduced by the American food giant Mars Inc. in 1960, followed by Galaxy Ripple in 1969. Michelle Frost, general manager for MCD&T, said:“One in three households consume chocolate digestive biscuits, however, branded choice is extremely limited. There has been very little challenge to the market leader in recent years, even though research would suggest that there is space for market challenger brand to occupy. Particularly one that reaches different occasions and appeals to a wider spectrum of shopper demographics.” More controversial is the palm oil that is an ingredient in all the biscuits I tried. According to the World Wildlife Fund (WWF), palm oil production is responsible for the destruction of forests all over the world, destroying the habitat of endangered animals and contributing to global warming.

10. Galaxy Fusions was introduced to the range in 2021 

These days, Galaxy is made from 100% responsibly sourced cocoa. The flagship range of chocolate bars includes Smooth Milk, Smooth Caramel, Salted Caramel, Smooth Orange, Crispy, Honeycomb Crisp and Cookie Crumble. 2. Galaxy is the third best-selling chocolate bar in the UK Michelle Frost, general manager for Mars Chocolate Drinks and Treats, says: “The chocolate digestive has long been hailed the best biscuit for dunking, but which method guarantees the best return on your dunk has always been up for debate! Anticipate McVities conducting a reassessment of relative competitive appeal within the chocolate digestive biscuits category. During the 1980s, a very different series of TV adverts was launched which came with the slogan "Why have cotton, when you can have silk".

Digestives are the sensible jersey of the biscuit world, comforting without being fancy. There are recipes for homemade versions on the internet but this seems an odd idea, much like those dough presses designed so you can spend hours sweating in the kitchen to make custard creams that look just like ones you buy, but at five times the cost. She said: “There has been very little challenge to the market leader in recent years, even though research would suggest that there is space for a market challenger brand to occupy. Michelle Frost, general manager for Mars Chocolate Drinks and Treats, says: “One in three households consume chocolate digestive biscuits*, however branded choice is extremely limited. There has been very little challenge to the market leader in recent years, even though research would suggest that there is space for market challenger brand to occupy. Particularly one that reaches different occasions and appeals to a wider spectrum of shopper demographics. Galaxy owner Mars says: "Combining the classic crunchy base of a digestive biscuit, with the irresistible creamy taste of smooth, finely milled Galaxy milk chocolate, this is a biscuit designed for you to enjoy for that little bit longer… Every last crumb!"Aside from providing a calorie boost for exhausted health workers, are digestives (whose recipe is nearly two centuries old) any better for you than other biscuits?