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Oreo Twists, Raspberry and Vanilla Flavour, 157 g

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Emblazoned with bold stripes and coloured lights from floor to ceiling, a captivating window will show how the most familiar of items can be turned into something unique and conversation starting. This September, the World’s no.1 cookie brand* is twisting up the ordinary, as it opens the doors to The OREO Twists Lab. The two-day event, fronted by a collective of artists, from airbrushers and painters to illustrators, will give attendees the chance to see their chosen items transformed into a truly personal memento. Tomiwa Sosanya – A self-taught, 24-year-old designer who has sold his designs in over 20 countries, working for both household name brands and music artists

OREO Twists Lab, 58 Old Compton Road, London - All In London OREO Twists Lab, 58 Old Compton Road, London - All In London

We had expected an effect based on size,” Owens says. “If there was more cream between layers, it should be easier to deform. But that’s not actually the case.” There’s the fascinating problem of trying to get the cream to distribute evenly between the two wafers, which turns out to be really hard,” says Max Fan, an undergraduate in MIT’s Department of Mechanical Engineering.

Here’s a sneak peek at what went down…

As for the cookie itself, she suggests that if the inside of Oreo wafers were more textured, the cream might grip better onto both sides and split more evenly when twisted. The team’s study isn’t simply a sweet diversion from bread-and-butter research; it’s also an opportunity to make the science of rheology accessible to others. To that end, the researchers have designed a 3D-printable “Oreometer” — a simple device that firmly grasps an Oreo cookie and uses pennies and rubber bands to control the twisting force that progressively twists the cookie open. Instructions for the tabletop device can be found here. One day, just doing experiments, and, all of a sudden we realizedthat this machine would be perfect for opening Oreosbecause it already has…the fluid in the center, and then these two discs are like the same geometry as an Oreo," she said.

Twist your biscuits - Scottish Local Retailer Twist your biscuits - Scottish Local Retailer

Stefano Meloni – A Customs Lab artist for Vans in its flagship Oxford Street store, his customisation style is deeply ingrained in reflecting the customers personality Oreo Twists Vanilla & Caramel and Oreo Twists Vanilla & Raspberry are the perfect combinations to generate excitement in store, and the first of a strong innovation pipeline for the brand, driving incremental sales for retailers.” Aina Fontich, a freelance graphic designer, specialising in bold compositions, bright colours, and kitsch art. Within The Lab, there will be five dedicated customisation stations where guests can watch the creativity unfold, as the customisers work their magic.

Press Mentions

While Oreo cream may not appear to possess fluid-like properties, it is considered a “yield stress fluid” — a soft solid when unperturbed that can start to flow under enough stress, the way toothpaste, frosting, certain cosmetics, and concrete do. In my mind, the perfect twist absolutely results in one clean cookie and one creme-y one. Isn't that the whole premise behind a Double Stuf Oreo — that a higher creme-to-cookie ratio is better? When I twist open an Oreo, I know I'll be able to enjoy a creme-free cookie and a creme-loaded cookie. I enjoy the juxtaposition. Balance in all things. Aina Fontich – Originally from Barcelona and now based in Manchester, Aina is a freelance graphic designer who loves bold compositions, bright colours, and kitsch art. In all, the team went through about 20 boxes of Oreos, including regular, Double Stuf, and Mega Stuf levels of filling, and regular, dark chocolate, and “golden” wafer flavors. Surprisingly, they found that no matter the amount of cream filling or flavor, the cream almost always separated onto one wafer. Fans should also keep their eyes peeled for a chance to win a selection of the one-of-a-kind items through a competition going live after the event.

MIT engineers introduce the Oreometer | MIT News

My 3D printing fluids are in the same class of materials as Oreo cream,” she says. “So, this new understanding can help me better design ink when I’m trying to print flexible electronics from a slurry of carbon nanotubes, because they deform in almost exactly the same way.”

Held in London’s Soho, a hotspot for creativity and design, visitors will be transported into a world which turns the everyday into the extraordinary, the moment they step through the door. Curious as to whether others had explored the connection between Oreos and rheology, Owens found mention of a 2016 Princeton University study in which physicists first reported that indeed, when twisting Oreos by hand, the cream almost always came off on one wafer. Here, blank notepads, water bottles and t-shirts will be given a customised makeover that transforms them into a uniquely styled accessory.

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