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First off, they vary in purpose. Shorter videos are valuable if you’re looking to make them sharable. However, these short videos are best suited for social media content. That’s why TikTok does so well, and why Vine was popular before the creators shut the app down. Many broadcasters and content creators use a combination of short- and long form videos. Your entire video could be 20 minutes long, but you could take 30-second clips and repurpose them on your social media. This way, you’re reaping the benefits of both types of video content. Uses of Long Form Video Content Long-form video content is a handy tool in the business world.
Kwebbelkop, one of Bloo’s friends who was featured in his twenty-four-hour GTA 5 video, released his own 24-hour Let’s Play four years earlier–this time playing Fortnite. Much like Bloo, Kwebbelkop pushes himself to play Fornite for twenty-four hours and surprisingly is able to stay awake throughout the whole thing. One of the most entertaining parts occurred when Kwebbelkop tried to snipe enemies while they were building a fort. Even though he does take breaks several times during the recording, Kwebbelkop had enough footage for twenty-four hours. His team doesn’t score many wins throughout much of the video, but it’s still a fun watch for fans of Fortnite. 3. PLAYING MINECRAFT FOR 24 HOURS STRAIGHT! There are several uses for long form video content in the professional world. Some broadcasters use it to enhance their business and others use it as their business. Long form video is especially valuable when you’re working with a warm lead and you’re getting close to closing the deal. You can prepare all of the information they need in one easy-to-access video. It's pretty unlikely that most viewers actually sit there to watch one of these excruciatingly long videos in full, but that's not really the point. The point is that a 10-hour version of a popular video or meme simply exists, and that's what makes it at least ten times funnier than the original.Additionally, you’re going to want to make sure your content is on-brand. There is so much content on the internet, so you need to cut through the noise and let your voice be heard. Put your own unique twist on whatever you have to say.
It is all relative, so if the videos that you create are typically a couple of minutes long, videos spanning 8, 10 or even 20 minutes would be considered long-from. Due to the nature of this model, there will be a lot of partnerships and collaborations involved. Even if you’re working with indy producers, directors, and filmmakers, you can count on them to promote the platform to their audiences, as well. Conclusion How will you use long form video in your business? OTT video technology gave fitness enthusiasts the ability to work out with their favorite instructors at home, and it allowed gyms to generate revenue even though their doors were closed. Aside from the fact that long form video is effective in building brands, reaching new audiences, and engaging with your current audience, long form video is seeing an upward trend for a couple of other reasons.Many fitness instructors use live streaming and long form on-demand video to broadcast fitness classes . This trend became particularly popular when gyms closed down during the spread of COVID-19. Entertainment is probably the most popular type of long form video content. However, when it comes to business, this use-case isn’t relevant unless you’re selling streaming as a service. It should also be engaging. Your audience should feel like you’re talking to them, not at them. Incorporate questions into your script, even if they are rhetorical. Get your viewers thinking critically, and build a connection between your offer and their needs. The 10-hour parody video is an extension of the previous 10-minute version before the video length limit was extended. When a viral video, a catchy song, or a hilarious meme really takes off, YouTube users will often take that as an opportunity to intensify its influence and humor by taking the whole thing or alternatively choosing a short clip to play over and over again in a single 10-hour video. If you are trying to take advantage of short attention spans, a short-form video is a way to go. However, if you’re looking to create a piece that is more valuable and engagement-oriented, a long-form video might work better.
If you’re building an OTT platform where you sell access to your content, promoting the entire platform with paid advertisements is a good way to start. Advertisements, especially on social media, are almost always short-form. Most are capped at 30 seconds, but some can be as short as 5 seconds. The YouTuber Bloo (not to be confused with FaZe Clan’s Bloo) shared a video in 2021 where he played Grand Theft Auto V, or GTA 5 for short, with his friends for 24 hours. This video is proof of how much you can do in GTA 5 as Bloo takes part in heists, extreme races, and riding a motorcycle down a mountain. One highlight from this video comes when Bloo was being chased by a UFO. It’s definitely a treat for fans of GTA 5. Who knows, maybe Bloo and his friends will make another video where they play GTA 6 for 24 hours straight? 5. Longest Video on Youtube (24 Hours) Two major brands that have proven the effectiveness of the use of long form videos are Ted Talks and Gary Vee . Each of these brands is built upon videos in the 20 to 30-minute range.
They target two different audiences, but the core principle behind the two is the same: every video is engaging and loaded with value. Already have a video and want to create perfect loops or extract specific clips from it? No problem! Take control of your video outcomes when you trim video online free of charge with the Adobe Express video trim app. Just get a desktop, tablet, or smartphone, and you can seamlessly trim video online wherever you are for free. Upload your video with the drag-and-drop function and start editing the video as you like. Simply upload your video, and use the Trim Tool to cut your videos precisely to your desired length. Seamlessly delete bloopers, awkward pauses, or any unnecessary sections that hinder the impact of your video. Then, select different aspect ratios from landscape to square and portrait that suit your social channel. Whether you are a social media influencer, a business owner, or an aspiring filmmaker, with Adobe Express, you can trim video online for your social content in seconds. Easily cut, trim, and polish your video online for free. This next video comes from Jimmy “MrBeast” Donaldson, a YouTuber who is famous for popularizing stunt videos on the platform. However, Donaldson didn’t go viral until 2017 after he released a video in which he counted to 100,000. The video was originally 40 hours, but Adobe only allows for videos that are as long as 24 hours, so some parts are fast-forwarded. Still, the fact that Donaldson committed to the bit for so long is a testament to his dedication as a content creator. Although this video was undoubtedly a struggle to make, it was worth the risk since it put Donaldson on the map. 8. 24 Hour Challenge Family Fun Challenge / That YouTub3 Family The Adventurers
Some SEO specialists suggest that long form video content can actually improve your SEO since it is often created to promote engagement. Be very intentional with your long form content. It takes quite a bit of effort to produce a longer piece, so make sure that every bit of information is strategically presented. Keep your audience and their needs at the forefront. Video SEO Video SEO is a two way street in the world of online video. Fitness broadcasts are monetized very similarly to videos for entertainment. Some use subscriptions and pay-per-view, and others use sponsored ads. How to Distribute Video Content Distribute your long form video content in a way that makes sense for your audience. Search engine optimization (SEO) is a marketing technique that optimizes web content to rank for specific keywords on search engines. Video SEO is when this technique is applied to video content in particular.
Online video is now more accessible than ever. Thanks to the standardization of HTML5 video players , most online video content is accessible on essentially any internet-enabled device.
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