Joined in 2023 
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A collection full of storytelling prints and positive affirmations ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ Inspired by the original watercolor paintings by Elena Kucharik in the early ’80s, the limited-edition collaboration organized in association with U.K. agent, You mentioned about Care Bears origins there, and the brand has 40 years of history to draw upon. What corner of the Care Bears world provided the key source of inspiration for the prints in this range?
Our aim at Cath Kidston is to bring joy with our hand-painted prints and, paired with Care Bears, this charm became unstoppable,” commented Holly Marler, creative director at Cath Kidston. “Inspired by the comforting 1980s’ watercolours of the characters and their mission to spread love, we also put their delightful belly badges into the prints.Speaking of a shared vision, the Care Bears range manages to feel both very Cath Kidston and also very Care Bears. One brand doesn’t overwhelm the other. How do you navigate getting the balance right?
We really responded to the original water colour illustrations by Elena Kucharic; the fluid and loose style captured their sweet character effortlessly. I loved that these cute and kind bears also had a grumpy friend! We should talk about your new Care Bears collaboration. What made Care Bears an attractive brand to design for? In celebration of their 40th anniversary, we are delighted to present Cath Kidston X Care Bears™, a joyfully vibrant and painterly tribute to these beloved and iconic characters, inspired by the original 1980s' paintings. Imbued with the sentiment that it’s cool to be kind, this limited-edition collection is full with visual affirmations of For lovers of warm beverages (we're talking teas, coffees and hot chocolates galore), give them a gift that will make them smile with every sip. With an adorable hand-painted Care Bears print, this Cath Kidston mug is guaranteed to make every drink all the more joyful.
Most days start by taking my eldest daughter to the ice rink. Even though that’s at 5AM, I find it very peaceful to watch and work at the same time! Often we are shooting the collections – truly delightful days! – so from the rink I’ll run to a location house. We will shoot all categories in a week, and often the set is buzzing with children, babies, dogs, and our amazing shoot team. Cath Kidston has announced it has hand-painted its new range of wistful and dream-like prints to celebrate the 40 th anniversary of the Care Bears™. Inspired by the original watercolour paintings by Elena Kucharik in the early ’80s, the limited-edition collaboration organised in association with UK agent Bulldog Licensing plays on the nostalgia and love of colour and print that is used regularly by Cath Kidston to deliver its recognisable and much-loved products. Strawberries & cream - Sugar, vegetable fats, cocoa butter, whole milk powder, skimmed milk powder, cocoa mass, lactose, milk fat, cream powder, strawberry powder, emulsifier & natural flavourings.
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