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The year 1970 introduced " the Snake and the Mongoose", a manufactured 'rivalry' between two professional drag racers calling themselves "the Snake" and "the Mongoose" for the purposes of publicity. This was notably drag racing's first major non-automotive corporate sponsor, and the beginning of the NHRA’s booming popularity with large-budget teams and championships. 1970 also introduced the first 'Silver Series', which contained three silver-painted models: the Boss Hoss, the Heavy Chevy, and the King ' Kuda, which were only obtainable through a mail-in offer that included a membership to the Hot Wheels Club. These three cars featured " supercharged" engines (featuring large Roots blowers) without hoods, and open exhaust headers, after the style of drag racing cars of the era. Popular among children, these 'Silver Cars' were considered faster than the rest of the Hot Wheels lineup, because they were supposedly heavier than the other gravity models, but the accuracy of this claim has never been tested under scientific conditions. According to Cardini, the development team desired to accurately replicate Hot Wheels vehicles to a "1:1 ratio" in the game. Using this method, the team added in many subtle details to the cars and maps. [6] Cardini described the in-game garage as the "inspiration to the entire game", noting its many characteristics. [6] Marketing and release [ edit ]
The success of the 1968 line was solidified and consolidated with the 1969 releases, with which Hot Wheels effectively established itself as the hottest brand of small toy car models in the USA. Splittin' Image, Torero, Turbofire, and Twin Mill were part of the "Show & Go" series and are the very first original in-house designs by Hot Wheels. Through the years, Hot Wheels cars have been collected mostly by children. However, since the late 1990s, there has been an increase in the number of adult collectors. Mattel estimates that 41 million children grew up playing with the toys, the average collector has over 1,550 cars, and children between the ages of 5 and 15 have an average of 41 cars. Most believe the collecting craze started with the Treasure Hunts in 1995. Mike Strauss has been called the father of Hot Wheels collecting; he has organized two collectors' events each year in some form since 1986. The first event was the Annual Hot Wheels Collectors Convention, normally held each year in the fall. The convention occurred in various locations around the country until 2001, when the first Annual Hot Wheels Collectors Nationals was put together. Since then, the Conventions are held each year in southern California. The Hot Wheels Collectors Nationals rotate among cities outside of California during the spring. Strauss has also published the quarterly Hot Wheels Newsletter since 1986 and was one of the first to unite collectors all over the world. He also writes Tomart's Price Guide To Hot Wheels, a book listing history, car descriptions and values, which is used by almost every collector to learn more about the hobby and their collection. Strauss sold his collection in 2011 and retired from the Hot Wheels Newsletter. In 2016, Hot Wheels started a new line of Collector's models, in a line called Car Culture. Car Culture is Hot Wheels' line of Premium 1:64 models with metal bodies and bases, two-piece wheels with rubber tires, and more detailed decorations. Intended for adult collectors primarily, these models retail for roughly 6-7 times the cost of a mainstream 1:64 Hot Wheels model. These cars retail for over three times the retail price of a "basic" car, and are produced in significantly fewer numbers. Galuppo, Mia (April 25, 2022). " 'Hot Wheels' Movie Adds Bad Robot as Producers". The Hollywood Reporter.D'Alessandro, Anthony (January 23, 2023). " 'Hot Wheels': Mattel-Warner Bros-Bad Robot Pic Revving Up With Scribes Dalton Leeb & Nicholas Jacobson-Larson". Deadline Hollywood. Ryu Asada, Hot Wheels Design Legend, Dies At 42". Jalopnik. 27 March 2021 . Retrieved 28 March 2021. Hot Wheels Unleashed (2021), released for Microsoft Windows, Nintendo Switch, PlayStations 4 and 5 and Xbox One and Xbox Series X/S. [84] Hot Wheels Unleashed Review (Switch)". Nintendo Life. 27 September 2021. Archived from the original on 21 December 2021 . Retrieved 2 October 2021.
Slead, Evan (8 June 2016). "Hot Wheels unveil Beatles' 'Yellow Submarine' 50th anniversary collection". Entertainment Weekly. Archived from the original on 10 June 2016 . Retrieved 12 July 2017. Hot Wheels Velocity X (2002), released for the Game Boy Advance, Microsoft Windows, Nintendo GameCube, and PlayStation 2.Carlos Contreras Makes NASCAR History". Motorsport.com. February 2, 2000 . Retrieved December 12, 2016. Kraus, Stephanie (2013-12-06). "Hot Wheels: World's Best Driver". Time for Kids . Retrieved 2016-10-08. In conjunction with Epyx Software, Mattel released a computer game edition of Hot Wheels for various 8-bit platforms in 1985, as part of the Computer Activity Toys series. [16] 1989–1994: The collector number era [ edit ]
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