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Lakeland Mues Toasted Artisan Muesli - Berry Blast (500g)

£9.9£99Clearance
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Muesli isn’t one of them – and toasted artisan Swedish-style muesli is even more off the wall. Especially since the cereal’s invention, around 1900, is credited to a Swiss nutritional pioneer and physician, Maximilian Bircher-Benner.

By Christmas 2015, with the pair living more than 300 miles apart, it had become obvious that tough decisions would have to be made.So he and best friend Tim Cottingham did what any go-ahead twentysomethings would do. They decided to launch their own business making toasted artisan muesli. Lakeland Mues can now count a string of four- and five-star hotels and top end retailers, from as far away as Northern Ireland and Sussex, amongst its growing list of customers.

It wasn’t just a whim. “We had chatted in the past about the muesli being good enough to sell,” Luke admits. “Then when I broke my collar bone we thought, ‘right, let’s do it’.” The pair set to work in their respective mothers’ kitchens mixing up a blend of seeds, nuts and cereals and toasting them with just the right amount of honey to create their own luxurious muesli.Perfect as a regular morning munch, a special Sunday treat or as a tasty topping over yoghurt or ice cream.

An intern at the production company found us on Google. At the time I was still working in London but the BBC liked what they saw and the cameras followed us from last spring.A fellow charity worker was a Swede called Niko Artman and he introduced Tim and Luke to toasted muesli.

Thirdly, it tastes so much better than the supermarket stuff and is healthy. There is just enough honey to tantalize the taste buds and we entrust the sweetness to the fruit.” Sunday is International Sushi Day: the raw appeal of the Japanese treat and how to try making it yourself Luke explains: “Tim and I have known each other since we were about 11. We only lived a mile apart. After school I headed off to Exeter University and did a degree in business economics. Tim went to St Andrew’s to study English Lit, but dropped out and instead went off to Romania for three years where he joined a charity working with the country’s Gypsy community. But a final decision was put off until last September when Luke decided to return home to make a go of Lakeland Mues.

Things have moved fairly rapidly since the autumn. Lakeland Mues is currently producing two blends: Tropical Medley, with Brazil nuts, peanuts, mango, apricot and banana, and the original Artman Classic, named in honour of Nico, brimming with almonds, cranberries, pumpkin seeds and raisins. Read More Related Articles

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