Kellogg's Pink Flavour 30 Less Sugar 480g, Coco Pops Strawberry & White Chocolate, 480 Gram

Product Information

When we launched White Choc Coco Pops in 2019, they sold out in just a few days so we’re hoping Coco Pops fans will be just as excited to try the new flavour. We’re sure kids and grown-ups alike will enjoy bringing a bit of pink to their breakfast." Kellogg’s has today announced new Strawberry & White Choc Coco Pops - a limited-edition version of their classic Coco Pops that fill your bowl with a natural pink breakfast. Meanwhile, McVitie’s now does ‘fully coated’ chocolate biscuits that are perfect for dunking into a cuppa. NewFoodUK shared the new release with their 90,000 followers on Facebook with the post being shared over 1200 times attracting over 1700 comments.

Harriet Oakes, activation brand manager from Kellogg’s, said:“We are thrilled to launch new Strawberry & White Choc Coco Pops. It took over 50 recipe trials before we achieved the tastiest mix of strawberry and white chocolate that turned milk the perfect pink. When we launched White Choc Coco Pops in 2019, they sold out in just a few days so we’re hoping Coco Pops fans will be just as excited to try the new flavour.With 30% less sugar than other chocolate flavoured cereals, Strawberry & White Choc Coco Pops turn milk pink, guaranteed to add a splash of colour to your breakfast.

In 2017, Kellogg’s reduced sugar in Original Coco Pops by 40 per cent, and Kellogg’s say the new pink Coco Pops have 30% less sugar on average than other chocolate flavoured toasted rice cereals, with 6% of the reference intake of sugar per 30g serving. Kellogg’s has announced the launch of new limited-edition strawberry and white chocolate flavoured Coco Pops in the UK. We are thrilled to launch new Strawberry & White Choc Coco Pops, it took over 50 recipe trials before we achieved the tastiest mix of strawberry and white chocolate that turned milk the perfect pink,” says Harriet Oakes, activation brand manager from Kellogg’s. According to Kellogg’s, the new Coco Pops flavour turns the milk pink, guaranteed to add a splash of colour to a consumer’s breakfast. When we launched White Choc Coco Pops in 2019, they sold out in just a few days so we’re hoping Coco Pops fans will be just as excited to try the new flavour. We’re sure kids and grown-ups alike will enjoy bringing a bit of pink to their breakfast.”

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Last summer, Kellogg’s also partnered with Manchester-based family-owned jam and peanut butter manufacturer, Duerr’s, to bring consumers a brand new Crunchy Nut Peanut Butter. But it seems the new flavour could follow in the success of White Choc Coco Pops released in 2019 with multiple fans branding the new flavour a “game changer”. It's also worth noting that the Strawberry & White Choc Coco Pops will only be around for 12 months. The new addition follows the release of White Choc Coco Pops in 2019, which reportedly saw more than three million boxes sold in the first six months. Harriet Oakes, activation brand manager from Kellogg’s said: "We are thrilled to launch new Strawberry & White Choc Coco Pops, it took over 50 recipe trials before we achieved the tastiest mix of strawberry and white chocolate that turned milk the perfect pink.