Rubie's Official Amelia Fang Child Dress, Kids Fancy Dress

Product Information

Fran Hales, head of content and marketing at Rubies UK, said: “We are delighted to have both Laura Ellen Anderson on board for our ambitious plans to promote Amelia Fang on World Book Day. We are so happy to be able to not only provide the costumes for so many aspiring readers (and vampires) but also to be able to bring the magic of Laura’s illustrations to life.” Mike O’Connell, managing director of Rubies UK, added: “This is a fantastic opportunity to promote the power of reading to children. With our exclusive offer, we know this will not only be a way to generate unprecedented interest in our Horrid Henry costumes and the new story, Vile Vacation, but to also inspire children to read, which provides untold and limitless benefits. We are proud of our robust relationship with Novel Entertainment and Horrid Henry, which is showcased through the unique opportunities we have to collaborate with them.” The dual strategy marketing campaign will combine content on both Rubies UK and author Laura Ellen Anderson’s social channels, so the costumes can be seen by a wider audience. The Amelia Fang costume is the newest licence in Rubies’ portfolio and is projected to be one of the most successful ones of the year. The book is based on the popular TV episode of the same name, written by Novel Entertainment’s co-founder and creative director, Lucinda Whiteley, and follows Henry on the trip of a lifetime, even though it isn’t quite what he was expecting. But I did get to meet so many other lovely people at the launch. It was such a coven of creative talent – writers, illustrators, art directors, musicians and photographers… It inspires me so much to hear others talk so passionately about their work. And it was thrilling to get so many compliments on Laura’s outfit. I loved making it as much as I loved seeing her wear it. And I was just buzzing with pride.

Laura Ellen Anderson, creator of Amelia Fang, added: “I’m so excited to see Rubies bring the Amelia Fang costume to life. It’s wonderful to know that my fans and readers will be able to easily access this costume, which can be worn for events such as World Book Day and Halloween, or just for fun.” The Amelia Fang book series, published by Farshore/HarperCollins UK, has sold over 380,000 copies in the UK, and been translated into 24 languages worldwide. The books follow a little vampire with a big heart through her adventures in the city of Nocturnia. Popular among 7-9-year-olds, the seven book series invites readers to enter an imaginative, gothic world brought to life with creative illustrations. Amelia is sure to be the star of the show for this year’s celebrations, but there’s also a whole colourful cast of other characters from the series who would also make for fantastic dress-up.

Originally appearing in Dodie Smith’s story The Hundred and One Dalmatians, Cruella has become a classic baddie and is guaranteed to give anyone a chill (especially dog lovers!). Tracey Devine-Tyley, head of licensing and portfolio EMEA, commented: “We understand how important reading is to children as it helps develop their minds and imaginations and we strive to support this through any of the licences we hold which celebrate reading.

Along with her friends Florence the yeti and Grimaldi the reaper, Amelia is about to make some surprising discoveries in the world of Nocturnia... Novel’s Lucinda Whiteley commented: “As a long standing and valued partner of Horrid Henry, it’s fantastic to be teaming up with Rubies on this campaign to support the launch of our first ever comic style book alongside the latest brilliant costume” Everything you need to know about The Book Of Dust: La Belle Sauvage and The Secret Commonwealth by Philip Pullman When Cadpig gets lost playing hide-and-seek, she stumbles into the path of the evil Cruella de Vil. But can her new furry friends help her escape? This bonkers character is perfect dress-up – you just need a big orange beard and you’re halfway there! Add a top hat (a crooked one gets extra points) and a long dark coat and Mr Gum will be scaring squirrels left, right and centre this Halloween.Amelia Fang takes the starring role of this ‘terrifying’ tale. She’s fun, fiesty and loyally flanked by her friends, Florence the yeti, Grimaldi the reaper and Squashy her adorable pet pumpkin. When spoilt-brat Prince Tangine captures Squashy they must escape the party to plan a daring rescue! In their race against time, they come to realise things in Nocturnia may not be quite what they seem . . . Everyone’s favourite grouchy old man made a surprise appearance this year in the hilarious Natboff!: One Million Years of Stupidity. There’s not one but two trendy animals that everyone wants to dress-up as this year. The hardest part is knowing which to choose: unicorns or llamas?