About this deal
It’s common for permanent hair colour to last 6-12 weeks, depending on the condition of your hair when it was dyed, how often you wash it, and the kind of shampoo and conditioner you use.
Choose colours with a “G” or “BG” if your complexion is more honey or almond, you tan easily, or your eyes are brown or hazel. Choose shades with an “N,” natural, if your complexion is pale, rosy, or has an even ebony colour or your eyes are blue or green. You can't preserve your hair colour indefinitely as life will always get in the way, but you can switch up your routine to prolong your hair colour:
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Maximise UV protection: If you’re somewhere hot and sunny, shield your hair from sun exposure using UV-protective sprays or wearing a hat. You should always protect your hair in the sunshine anyway to prevent sun-damaged hair.
Create deeper, richer brunette tones, and add lustrous colour to natural and colour-treated brunette hair as you cleanse. Our Midnight Brunette range is formulated with cocoa and Evening Primrose Oil; this formula restores and enriches your brunette tones, leaving your hair cleansed, silky, smooth and soft.If you have a neutral skin tone, you can be a bit more daring with your choice of red, with less natural shades like sangria or cherry giving you a fiery, bolder look. Transform your hair from frizzy to smooth instantly with our Frizz Ease Serums. Our iconic multi-taskers combat frizzy hair, protect hair from heat and humidity, hydrate and add shine. We have relaunched our serums so that you can now use them on wet and dry hair for instant, long-lasting smoothness. Suitable for all levels of frizz. Safe for colour-treated treated hair. Vegan friendly.** Let’s face it - your hair looks best freshly coloured. Nothing beats the ultra-glossy, rich and lustrous look of toned, tinted, highlighted or balayaged tresses. And there’s almost nothing more annoying than discovering your newly-coloured hair is fading with every wash. Aqua, Hydrogen Peroxide, Steartrimonium Chloride, Cetyl Alcohol, Ceteth-40, Stearyl Alcohol, Myristyl Alcohol, Cetrimonium Chloride, Etidronic Acid, Sodium Hydroxide, Acetaminophen, Salicylic Acid.
Explore our range of John Frieda hair products, including award-winning Frizz Ease, Sheer Blonde, Volume Lift and Precision Foam Colour.
If you have a more tanned complexion, you should avoid any purple undertones as these can wash you out and make your skin tone look yellow. Try a medium red brown like 5R, which works especially well with medium and darker skin tones. The John Frieda® professionals understand your hair. Our expertly-formulated products are designed for a wide range of different haircare and styling needs. Whether you’re looking to visibly repair damaged hair, transform your hair colour, enhance your current shade, add volume to fine hair, embrace your curls or smooth frizz and flyaways, we have tailored solutions to help you achieve your best hair every single day. Semi-permanent hair dyes last, on average, around 6 weeks. Like with permanent hair dye, how often you wash your hair and the products you use will have some bearing on how long the dye lasts.