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Tesco, Iceland, Sainsbury's and Waitrose safety warnings as items including cheese and Quorn pulled from shelves Bulbul, Nuray; Morris, Seren (February 23, 2023). "What is Prime drink and why is it so expensive?". Evening Standard. Archived from the original on March 30, 2023 . Retrieved March 30, 2023. The new flavour of viral sensation hydration drink Prime from YouTubers KSI and Logan Paul hit the shelves in Sainsbury's for the first time today. The drink comes in a variety of flavours, including Blue Raspberry, Grape, Ice Pop, Lemon Lime, Meta Moon, Orange, Strawberry Watermelon and Tropical Punch.
Prime Hydration produces a variety of energy drinks, sports drinks, and drink mixes containing varying levels of caffeine, electrolytes, and added micronutrients. Prime energy drinks have generated controversy due to their marketing campaign, which has been criticized for targeting children and adolescents, in conjunction with their high concentration of caffeine. Several countries, jurisdictions, and primary and secondary schools have banned or restricted the drink due to its caffeine content exceeding legal limits, or otherwise being deemed unsafe for children to consume. Bossinakis, Charisa (January 12, 2023). "Gordon Ramsay tried KSI and Logan Paul's Prime energy drink and gave it a savage review". LADbible. Archived from the original on January 12, 2023 . Retrieved January 12, 2023. On August 8, 2023, the Netherlands banned the sale of Prime due to its high caffeine content. [47] New ZealandThe sports drink is made up mostly of water, along with 10 per cent coconut water and added vitamins, electrolytes and minerals. It has zero added sugar and contains around 20 calories per bottle. Prime energy drink sold by KSI and Logan Paul banned from Australian schools". ABC News. March 28, 2023. Archived from the original on March 29, 2023 . Retrieved March 29, 2023. In July 2022, Premier League club Arsenal announced a joint marketing agreement with the company, with Prime becoming the official sports drink supplier for the club. [24] In 2023, KSI had plans to make an Arsenal-flavored bottle if they were to win the Premier League. [25] However, after a loss to Nottingham Forest, which led to rivals Manchester City winning the Premier League, the flavor was shelved and plans were cancelled. [26] Grown adults have bought into it as I'm sure a few did with other trends too but maybe not to such a visible extent. Trends like this are driven by young people and the rest of us just get swept along in the fuss.
PRIME By Logan Paul x KSI". PRIME. Archived from the original on January 17, 2023 . Retrieved January 19, 2023.
KSI's Prime Hydration: Is It Worth the Hype?". Men's Health. January 13, 2023. Archived from the original on January 13, 2023 . Retrieved January 15, 2023.
Whelan, Chloe (March 29, 2023). " 'Dangerous': Schools ban cult energy drink". news . Retrieved May 19, 2023. Ramalepe, Phumi. "Prime mania among school kids - govt asked to intervene". News24 . Retrieved May 20, 2023.
Sale of popular Prime energy drink 'not legal' in Denmark". The Local. May 2, 2023 . Retrieved May 2, 2023. Government of Canada, Canadian Food Inspection Agency (July 6, 2022). "Bilingual food labelling". inspection.canada.ca . Retrieved July 13, 2023. Weber, Tom (May 20, 2023). "PRIME bottlers: KSI's Arsenal drink shelved after Man City title win". FootballTransfers . Retrieved May 21, 2023. A Sainsbury’s spokesperson said: “We know our customers actively seek the latest in product innovation. We are excited to be launching the following Prime Hydration products in store from Tuesday 21 February:
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