Baking Yesteryear: The Best Recipes from the 1900s to the 1980s

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The legislation on store promotions was due to come into effect in April 2022 but a six-month delay has been applied to allow businesses to adapt, meaning implementation will now be October 2022. As you might expect, the announcement of the advertising ban wasn’t entirely welcomed by the food industry. Kate Halliwell, the Food and Drink Federation’s chief scientific officer, expressed her disappointment at the government’s insistence on pressing ahead with “headline chasing policies”. As far as the public and national press were concerned, the law-related bakery story of the year was without doubt Colin versus Cuthbert – the battle of the caterpillars.

Unsurprisingly, this is largely a result of coronavirus as consumers pay increasing attention to their health at a time when a pandemic is ravaging the globe while also seeking small everyday comforts. Sustainability will be an increasing focus. Both consumers and operators are consciously looking for ways to make more of what they have to get the very most out of a product,” says Stéphanie Brillouet, marketing director, Northern Europe and North America at Délifrance.

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Thankfully, British Baker has done the hard work for you, gathering thoughts from industry experts. In part one of three, we explore the top trends likely to play out on the bakery scene in 2021. Much like her attitude to life, Tasha’s baking is fearless. She uses it as a way to express herself creatively, often embarking upon near-impossible designs – with impressive results! When she’s not baking, Tasha loves going to the theatre to see a West End show and she has a passion for traveling the world. The pandemic has made major trends that were already shaping the food and drink market even more important

In addition to that, a complicated picture began to emerge from some of the detail regarding the new regime affecting exports of food and ingredients. Following a consultation, the government announced in June that advertising restrictions would come into force for high fat, salt and sugar (HFSS) foods, both on TV and online, at the end of 2022. When the UK was part of the EU, the so-called ‘mutual recognition principle’ meant flour from the UK could be placed on the market of other EU member states, and vice versa, regardless of national rules as long as it complied with EU law. However, Brexit obviously put paid to this. Even before Natasha’s Law had come into effect, the industry discovered there were more compliance headaches on the way, potentially affecting cakes, biscuits, morning goods and pizza.Nostalgic bakery goods deliver the same warm feeling and as we move into 2021 with Covid very much still on our doorsteps, is likely to be on consumers’ agendas in the coming months,” adds Michael Schofield, marketing manager at Bakels.

Predicting big hitters for the year ahead isn’t easy as we make our way out of a turbulent 12 months. However, amidst the ever-changing consumer landscape we’re seeing two camps form when it comes to 2021 bakery trends; indulgence vs health,” says Kirsty Matthews, insights & marketing manager at Macphie. She was also awarded Star Baker in week three after her medusa-themed bread showstopper wowed the judges. Having baked thousands of retro recipes from all kinds of antique cookbooks, Dylan’s selected the best of the best for this bakebook, sharing the shining stars from each decade. And since not every recipe Dylan bakes on his wildly popular social media channels turn out delicious, we’ve thrown in a few of the most disastrously strange recipes for you to try if you want to prank your friends, or if you’re simply a glutton for punishment. Between 2017 and 2019, bakery was the category with the highest number of new organic product launches in Western Europe, notes Janin Zippel, marketing segment manager, bakery at Ingredion.

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As pointed out by Ben Evans, legal director and chartered trademark attorney at Blake Morgan, no timeline has been set out for reaching a verdict in the case and “what that decision will be when the time comes is equally unclear”. In April 2021, M&S announced it was taking legal action over similarities between its iconic Colin the Caterpillar cake and Aldi’s rival product Cuthbert the Caterpillar. M&S argued that that Cuthbert represented a trademark infringement and filed a claim with the High Court.

Tasha was awarded Star Baker in week two after her biscuits wowed the judges. Not only did she do well on the custard cream technical, but she also impressed Paul and Prue with her katsu curry biscuit illusion. These are the rules that specify the technical requirements for bread and flour produced in UK, covering various aspects such as the essential ingredients for flour, permitted ingredients for flour and bread and restrictions regarding the use of the term ‘wholemeal’, for example. With the importer footing the bill – at a full tariff rate of €172 per tonne – the Republic of Ireland was highlighted as the biggest loser from this situation due to its heavy reliance on flour imported from the UK, much of which contains a high proportion of American and Canadian wheat. Products will be subject to the restrictions if they are defined as ‘less healthy’ according to the 2004 to 2005 Nutrient Profiling Model (NPM) developed by the Food Standards Agency.

Marks & Spencer has embraced this by using leftover baguettes and boules from its in-store bakeries to create garlic bread, which is then frozen and sold. Roberts Bakery tapped into this kind of thinking with its luxury hot cross buns made with upcycled bread ferment – misshapen white loaves that otherwise would have gone to waste. Josh was awarded with a Hollywood Handshake in week 2 after creating an incredible burger and fries illusion out of biscuits. One key piece of legislation for the food industry that originally passed in September 2019 came into force on 1 October 2021: the UK Food Information Amendment 2019 – better known as Natasha’s Law. With the disagreement played out via tabloid headlines and social media, Aldi made hay with the publicity and even staged a charity sky dive for Cuthbert in May.