Smirnoff White Plain Vodka

Product Information

In 2020, Diageo introduced sugar-free Smirnoff Ice, with 4.5% ABV. [15] Smirnoff was mistakenly targeted for boycotts during the Russian invasion of Ukraine. Smirnoff is owned by the British company Diageo and is manufactured in Illinois. The liquid has been freeze filtered at -6°C which results in an exceptionally smooth taste. Freeze filtration signifies a continuing revolution in SMIRNOFF'S distillation process - vodka is chilled to below freezing point and passed through state-of-the-art charcoal filters resulting in an exceptionally smooth vodka.

Smirnoff: a brand history - The Spirits Business Smirnoff: a brand history - The Spirits Business

Smirnoff, ranked 4th in IWSR’s Real 100 Spirits list, is launching a ‘pioneering’ new vodka variant – Smirnoff White – a super-premium vodka with an ABV of 41.3% that will soon be available exclusively to travellers. Smirnoff Sours Green Apple. Smirnoff No. 21 Red Label vodka flavoured with green apple in a 500-ml, 750-ml, or 1 liter bottle. [2014]Smirnoff Red, White and Berry. Assorted berry flavored vodka, launched as part of the 2016 presidential election. Limited edition. 30% ABV.

Smirnoff White 1.0L (41.3% Vol.) - Smirnoff - Vodka

According to IWSR’s Top 50 international spirits brands list (2012), Smirnoff sells more than 1m cases in five different countries spanning four different regions. The original vision behind the brand was to take the highest­-quality vodka the Czars had access to and bring it to the masses,” says Luke Atkinson, global vice-­president, Smirnoff communications. Satisfying the mainstream is what Smirnoff is all about, as exemplified in the 2014 ‘Exclusivity for everybody’ campaign. As Dan Kleinman, the then US brand director, put it: “Smirnoff was created to be enjoyed by everyone, from Czars and Hollywood stars to you and your friends in the bar down the street.” SMIRNOFF WHITE is inspired by the innovative nature and inventive spirit of founding father, Vladimir Smirnoff, who was determined to shake up the world of vodka in his quest for perfection. Neither the nationalisation of his successful vodka business nor a revolution that forced him and his family to leave Russia made him waiver in his commitment to innovation. He rebuilt his business founded on pioneering principles which, today, have inspired the brand and the creation of SMIRNOFF WHITE. Top 10 best-selling vodka brands". www.thespiritsbusiness.com. 23 June 2015 . Retrieved 30 May 2017.

The striking, crisp white bottle of Smirnoff White reflects the crystalline formations found in the purest arctic ice and highlights the quality credentials which are the hallmarks of this new vodka,” says Diageo. Smirnoff North (previously Smirnoff Norsk). This is the classic Smirnoff No. 21 Red Label vodka flavoured with Nordic berries. In the United Kingdom and some other markets, it is called Smirnoff Nordic Berries. Have you noticed the weird alcohol content of 41,3% in this? I don’t know what’s up with that, but the taste was astonishingly smooth. Smirnoff White vodka went down very gently, and it had an almost sweet note to it. The aftertaste was good, too. It just didn’t seem to be just as aromatic as I would have liked it to be. There was something cool about it. And by cool I mean cold. When the Tsar nationalized the Russian vodka industry in 1904, Vladimir Smirnov was forced to sell his factory and the brand. During the October Revolution of 1917, the Smirnov family fled the country. In 1920, Vladimir Smirnov established a factory in Constantinople (present day Istanbul). Four years later he moved to Lwów (then in Second Polish Republic, now Lviv in Ukraine). He renamed the vodka "Smirnoff". It sold marginally well but not nearly as it had in Russia prior to 1904. Although an additional distillery was founded in Paris in 1925, sales remained far less than that produced in Russia.

Smirnoff Vodka | The World’s No. 1 Vodka Smirnoff Vodka | The World’s No. 1 Vodka

At first, when I was wandering around in the duty-free shop, I was a bit sceptical of Smirnoff White vodka. I had tried Smirnoff Red Label #21 before and thought it was okay but not great. So why would this stuff be any better? Most Smirnoff products have an identifying number that is displayed on the label. Some of these numbers are: In the end I figured I might as well give it a try. After all, it was supposed to be freeze-filtered (hence the name Smirnoff White vodka). Also, it was on sale. Smirnoff White vodka is better than the original It is inspired by the innovative nature and inventive spirit of Vladimir Smirnoff and his quest for perfection. Neither the nationalisation of his successful vodka business nor a revolution made him waiver in his commitment to innovation. He rebuilt his business founded on pioneering principles which, today, have inspired the brand and the creation of Smirnoff White.”The premium bottle will ensure stand-out on shelf and high impact retail theatre will capture the attention and imagination of travellers worldwide.” Having been born in Russia, Smirnoff has reigned supreme in the US for decades. Now it must face the challenges the future poses.