Schwarzkopf LIVE Purple Shampoo, Vegan, No Yellow, Purple Toning, Neutralising Shampoo for Brassy Blondes, 200ml

Product Information

I always recommend to start using a purple shampoo or conditioner two weeks after hair has been freshly coloured, and carry on using fortnightly to weekly when you are due a colour top up or have been on holiday in the sun.” Hannah Phillips, co-owner and senior colourist at Bangs hair and beauty salon, says: “A purple shampoo or conditioner is an absolute must as an aftercare product for anyone with dyed blonde hair. Some form of heat protection is a must every single time you heat style your hair, whether that’s simply blow drying after a wash or full on straightening or curling several times a week. Excessive heat removes essential moisture from the hair, leaving it drier and more prone to breakage and split ends. Blonde, grey or white hair can become yellow and brassy over time. When applied LIVE silver shampoo deposits violet pigments on to the hair to cancel out yellow tones.

Schwarzkopf LIVE Silver Shampoo 200ml - Boots Schwarzkopf LIVE Silver Shampoo 200ml - Boots

No need to mix the colour, apply straight from the tube or mix a pea size amount of colour with conditioner to create your own unique shade! If you’re new to purple shampoo, ease your way into it. Mix some purple shampoo with your regular shampoo to make sure you don’t overload your hair with purple the first time. Grey hair is much more susceptible to yellow-ness, as is blonde hair that is bleached and damaged, because both are drier and less able to withstand damage. But, did you know a purple shampoo can counter these brassier shades?If you’re worried about colour transfer you can use commercially available, waterproof plastic gloves

Purple Shampoos from Schwarzkopf · Care to Beauty The Best Purple Shampoos from Schwarzkopf · Care to Beauty

We loved the Olaplex No.4P purple shampoo because we felt completely salon fresh, with toned hair and the added bonus of the infused bonding technology protecting our coloured hair. We think Pro:Voke’s touch of silver is a brilliant product for such a low price – something to always have in the bathroom cupboard. For a less intense but consistent tone, try the violet toning shampoo from Fudge. For pastel shades hair will need to be very light blonde so pre-lighten if this isn’t your natural colour.Like most shampoos, purple shampoo is often scented. Because fragrance is such a personal preference, you might wish to sniff a shampoo before you buy it —or at least find out what other buyers think of the fragrance.