Mike's Hard Seltzer Variety pack, 5% Alcoholic Sparkling Water, 24 x 330 ml

Product Information

Ritzen, Stacey (August 2, 2019). "Best White Claw Memes: Why Has the Hard Seltzer Gone Viral?". Dailydot.com . Retrieved August 3, 2019. Our product is all of the fun without the compromises, and we want consumers to taste that.” said the brand’s product owner, Ana De La Guardia. Hard Seltzer Craze Makes White Claw Maker a Multibillionaire". Bloomberg.com. November 8, 2019 . Retrieved January 21, 2023. a b Jennings, Rebecca (August 20, 2019). "Hard seltzer is here to stay". Vox . Retrieved December 30, 2019.

Mike’s Hard Seltzer, a refreshing, alcoholic sparkling water with real fruit flavours, is AB InBev’s global hard seltzer brand and was launched to the UK market in 2019. At 100 calories per can and 5% ABV, it appeals to consumers looking for a lighter alternative without compromising on taste. Mike’s Hard Seltzer is new line of ready-to-drink alcoholic beverages from one of the leading brands in North America, first launched in the UK in late 2019 and now expanding across Europe. What is hard seltzer, you may ask? Well, it’s just a refreshing blend of alcohol, sparkling water, and a hint of real fruit flavour. Oh, and ours is also a tasty 100 calories without any artificial sweeteners. It’s that simple. Because we believe you don’t have to try too hard to taste delicious or to have a good time. Duh. When you think about it, it’s refreshingly obvious.

What is a hard seltzer?

We want to be a company that brings all people, not just “beer people”, together and hard seltzers are an integral part of this.With awareness and demand across Europe starting to increase, we’re well-placed to help retailers tap into this exciting market and strongly believe that hard seltzers have a bright future.” The concept of flavored malt beverages has been popular since the 1990s. [7] The first widely available commercial example of the style was Two Dogs, which was brewed in Australia in 1993 and was claimed to be the "world’s first brewed alcoholic lemonade" (falsely, because of the pre-existence of traditional drinks like sima, a fermented Finnish drink). Two Dogs paved the way for similar commercial products such as Hooper's Hooch and Mike's Hard Lemonade. These alcoholic alternatives were commonly known as alcopops in the United Kingdom and malternatives in America.

Pilkington, P. H.; Margaritis, A.; Mensour, N. A.; Russell, I. (January 2, 1998). "Fundamentals of Immobilised Yeast Cells for Continuous Beer Fermentation: A Review". Journal of the Institute of Brewing. 104 (1): 19–31. doi: 10.1002/j.2050-0416.1998.tb00970.x.Shank, Theresa. "The hard truth about hard seltzer: It's not as 'healthy' as you may think". Inquirer . Retrieved January 21, 2023. Contois, Emily J. H. (2022). "White Claw and Gender Neutrality: What Hard Seltzers Reveal about Alcohol Advertising's Long Journey toward Gender Inclusion". Advertising & Society Quarterly. 23 (2). doi: 10.1353/asr.2022.0014. ISSN 2475-1790. S2CID 251044774. Ledergerber, Bettina (November 2021). "HARD SELTZER BASE: Color and odor reduction with activated carbon" (PDF). Filtrox Ag: 6.