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The dual strategy marketing campaign will combine content on both Rubies UK and author Laura Ellen Anderson’s social channels, so the costumes can be seen by a wider audience. The Amelia Fang costume is the newest licence in Rubies’ portfolio and is projected to be one of the most successful ones of the year. The new collection will bring to life the quirky gothic children’s book character created by talented author and illustrator Laura Ellen Anderson. Everything you need to know about The Book Of Dust: La Belle Sauvage and The Secret Commonwealth by Philip Pullman
Mike O’Connell, COO of Rubies UK: “We actively encourage dress-up as it helps association with literature and breaks down walls by making reading accessible for pure enjoyment, which in turn can open doors of opportunity to all children later in life. We endeavour to spread this love of reading through our costumes, which allow children to become part of the stories they love.”
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Here’s a fab pic of Laura Ellen Anderson, the author and illustrator of the series, dressed-up as Amelia when we filmed her reading from her first book Amelia Fang and the Barbaric Balllast year in a creepy graveyard.Amelia and friends live in the spooky land of Nocturnia, which means that you can take the Halloween costume box down from the attic 6 months’ early! And when the King’s spoiled son Tangine captures Squashy, Amelia and her friends must escape the party to plan a daring rescue! In their race against time, they begin to realise things in Nocturnia may not be quite what they seem … She's currently starring in Laura's book Amelia Fang and the Barbaric Ball,which follows her race to save her pet pumpkin Squashy from the King's spoiled son Tangine. We’ve put together inspiration from some of our favourite Farshore books of 2018. Dressing up as any of these characters will make your children’s Halloween celebrations that extra bit special. Cruella de Vil
Aimed at seven to nine year olds there are currently seven books in the series and the highly versatile character of Amelia Fang works equally well with World Book Day and Halloween ranges.
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BookTrust Annual Lecture 2017 and Bookstart 25th anniversary celebrations: Relive the evening in pictures Here’s Laura dressed-up as Amelia when we filmed her reading from her first book Amelia Fang and the Barbaric Ball earlier this year in a creepy graveyard. Rubies has announced another addition to its expanding licensed portfolio with quirky gothic children’s book character from author and illustrator, Laura Ellen Anderson
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