IRN-BRU XTRA, No Sugar & Low Calorie Fizzy Drinks Multipack Cans with XTRA Taste - 24 x 330ml Cans

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This article's 'criticism' or 'controversy' section may compromise the article's neutrality. Please help rewrite or integrate negative information to other sections. ( March 2022) Leishman, David (2020). Consumer nationalism and Barr's Irn-Bru in Scotland. Cham, Switzerland. p.103. ISBN 978-3-030-53382-3. OCLC 1203977259. {{ cite book}}: CS1 maint: location missing publisher ( link) They compete directly with global brands such as Pepsi and Coca-Cola. The soft drink is popular for its bright orange flavour. It contains ammonium ferric citrate, sugar, caffeine, quinine, and 32 flavouring agents.

Barr, Robin R; Jephcott, Mark M (1 January 2001). Robert Barr 1875 to 2001. Macclesfield: AG Barr plc. ASIN B0012T6H4G. Irn-Bru is known for its bright orange colour and unique flavour. [5] As of 1999, it contained 0.002% of ammonium ferric citrate, sugar, 32 flavouring agents including caffeine and quinine (but not in Australia), and two controversial colourings ( Sunset Yellow FCF E110 and Ponceau 4R E124). On 27 January 2010, soft-drink manufacturer A.G. Barr agreed to a Food Standards Agency voluntary ban on these two colourings although no date was set for their replacement. [6] After lobbying by First Minister of Scotland Alex Salmond, a proposed restriction of Sunset Yellow to 10mg/litre was eased to 20mg/litre in 2011 – the same amount present in Irn-Bru. [7] As of August 2021, Irn-Bru still contains these colourings. [8] Imported Irn-Bru cans are found throughout Finland in some K-Citymarket locations and some independent stores.Only three people in the whole world reportedly know the recipe for making Irn-Bru: Former company chairman Robin Barr; his daughter Julie Barr (the firm’s Company Secretary and Legal Affairs Manager) and one other A.G. Barr board director, whose identity remains confidential. Robin Barr. Picture: TSPL Are Irn-Bru supermarket budget-friendly dupes just as good as the real thing? giant". Aberdeen Press and Journal. 9 July 2022 . Retrieved 22 March 2023.

One billboard that drew criticism featured a young woman in a bikini along with the slogan "Diet Irn-Bru. I never knew four-and-a-half inches could give so much pleasure". [58] Another featured a picture of a cow with the slogan "When I'm a burger, I want to be washed down with Irn-Bru". This billboard resulted in over 700 complaints but was cleared by advertisement watchdogs. [59] According to a 2003 BBC report, a billboard which featured a depressed goth and the slogan "Cheer up Goth. Have an Irn-Bru." was also criticised for inciting bullying. [60] Brand portfolio [ edit ] Nameof the funniest Irn-Bru TV adverts". Scotsman Food and Drink. 18 November 2015 . Retrieved 1 August 2021.

Foodborne Biological Hazards". Food and Drug Administration Compliance Program Guidance Manual (PDF). Food & Drug Administration. 9 November 2008. p.37. Bolger, Andrew (9 September 2011). "EU reprieve for Scottish soft drink Irn-Bru". Financial Times. Archived from the original on 28 July 2017 . Retrieved 5 May 2017. (subscription required) Said to weigh a ton and considered to be the largest working horse in the world at the time, Robert Barr bought him from a Perth farmer in 1930. In Hong Kong, Irn-Bru can be found in selected Wellcome supermarkets, in and around areas where the expatriate population is significant such as the Sheung Wan and Central districts. A Irn-Bru poster which featured a cow and the slogan "When I'm a burger I want to be washed down with Irn-Bru" attracted a record 700 complaints, while family values campaigners were outraged when an advert showed a young women in a bikini holding a can and saying: "I never knew four-and-a-half-inches could give so much pleasure."In 2005, rumours circulated in the Scottish Muslim community that Irn Bru contained alcohol, meaning that many of them feared they would no longer be able to continue to drink the beloved soft drink. Huge and very strong, the Clydesdale horses were able to carry around 60 to 70 dozen bottles which weighed about three tons.

Irn-Bru ad leaves bad taste". BBC News. 30 July 2003. Archived from the original on 7 January 2008 . Retrieved 5 May 2010. Barr's actively promoted their Irn-Bru from the outset, with some of their earliest ads featuring world champion wrestlers and Highland Games athletes Donald Dinnie and Alex Munro who endorsed the drink by means of personal testimonials. [40] In the 1930s, the firm began a long-running series of comic strip ads entitled "The Adventures of Ba-Bru" which ran in various local papers from April 1939 until October 1970. [41] The last traces of this campaign, a large neon sign featuring Ba-Bru which stood in Union St above Glasgow Central railway station, was removed in 1983 and replaced with an illuminated display featuring the tagline "Your Other National Drink". [42] Murray, Jessica (10 November 2021). " 'Love it': Alexandria Ocasio-Cortez gives verdict on Scottish favourite Irn-Bru". The Guardian . Retrieved 13 November 2021.Along with the comic, a neon sign featuring Ba-Bru stood outside Glasgow Central Station for many years, eventually being removed in the late 1970s. 4. Irn-Bru adverts are never far away from a little controversy This more modern Irn-Bru 'burger' ad attracted a record amount of complaints. Picture: AP