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A great deal of Old Spice’s success has come from embracing its own reputation as an old fashioned product brand, using its images of American trading ships and exotic islands from the spice trade as inspiration. John Biebel ( johngreenink) is a web and software interaction designer, painter and musician based in Boston, Massachusetts, US.
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He is a graduate of the Cooper Union in New York City where he received his BFA in painting and photography. As many of us in the fragrance community look back at the history of products and scents, we often find deeply imbedded opinions about perfumes from bygone eras. Old Spice also created shaving mugs for many years, and these have become prized items for collectors. com perfumes magazine - All Rights Reserved - do not copy anything without prior written permission.
It’s interesting to note how much good will and genuinely positive memories the public has toward Old Spice. Since the early ‘90s, the Old Spice brand has focused its innovation on men’s grooming products like body washes and deodorants, and this has proved wildly successful. Today, Old Spice is more successful than ever, having created video marketing campaigns for its products that have become viral web hits. The scent itself, a warm and complex mixture of South Sea spices, flowers and green herbs, is in the permanent memory of most people in the US and beyond.
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Through continuous use and advertising, the various ships have become a valuable trademark identifying the Old Spice product for men. He currently divides his time between work in user experience design, painting, and his independent perfume company, January Scent Project. The Old Spice products were manufactured by the Shulton Company that was founded in 1934 by William Lightfoot Schultz.We and our partners use data for Personalised ads and content, ad and content measurement, audience insights and product development. Definitely a classic scent that all Americans (and probably many others around the world) would find familiar, comforting and plesasant.
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For decades, men and boys would receive Old Spice gift sets on holidays, including such items as scented soaps, talc, cologne, and deodorant. It’s versatile, an all-occasion scent, something that mothers liked to smell on their boys and husbands.When the company was acquired in 1990 by Proctor and Gamble, many of these other fragrances were sold to other companies or discontinued.
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