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THREE PACKS of Neutradol Gel Odour Destroyer Super Fresh

£9.245£18.49Clearance
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About this deal

Ocado ( Ocado.com ) tops the table for shopping online. Shoppers love its vast range of groceries, the availability of delivery slots and its customer service. It gets only a mediocre three stars for value – although no online supermarket does better than this.

Most telling of all is the fact that, for the first time in a decade, no supermarket has achieved the top five stars for value for money when shopping in-store. With online grocery shopping, it’s even worse, as no supermarket achieved more than three stars for value. The good news is when we compared shoppers' expectations against reality, we found shoppers thought most types of perishable groceries would have a shorter life than they actually do. Use-by dates are about food safety, and getting them right is crucial. Too long and you risk consumers' safety. Too short and you increase food waste and dent profit margins. So who sets them and how? According to our survey*, raw fish is the product households are most likely to throw away if it's past its use-by date by a day or two - although worryingly 8% said they would still eat it regardless and 33% would consider eating it if it looked and smelled OK. However, we didn't make it a WRP this year, because it's consistently the second most expensive supermarket in our monthly price comparison.Aldi comes in joint second place for shopping in-store and is the only supermarket to be named a Which? Recommended Provider for its all-round great performance – doing particularly well on value and the quality of its products. An Iceland spokesperson added, 'These findings are not reflective of our approach to providing the freshest products possible.'

Shoppers told us that salad and prepared fruit are the perishable groceries they expect to have the shortest lives. But it was actually carrot batons which had the shortest life of all the products in our investigation, with an average of 3.7 days left until the end of their use by date. On the other hand, yogurts had the longest life with an average of 23.2 days left until their use by date. The name previously belonged to a chain of stores run by A&P, based largely in the cities and suburbs of Philadelphia, Baltimore, and Washington DC. It scores poorly on value for money, whether you shop in-store or online. Shoppers rate the availability of its groceries badly, as well as its choice of substitutions in deliveries. Use-by dates are about food safety. Once an item's use-by date has passed, it could be dangerous and should not be eaten. Worryingly, our undercover shoppers took delivery of two items - both pots of single cream - which should not have been sold: one was a day past its use-by date from Sainsbury's and the other, from Ocado, was two days out of date. These may not have been safe to eat and had to be thrown away.Supermarkets are treading a fine line between keeping prices low, paying their staff decent wages, maintaining supplier relationships and keeping shareholders happy. But while their margins are relatively small compared to many other businesses, they do make big profits. However, Waitrose was rated more highly than Iceland for its range of products and customer service at collection and delivery, where it received five stars, and quality, where it was rated four stars. Iceland was rated more highly for the availability of its collection and delivery slots, with five stars.

Short dates and gone-off food lead to inconvenience and waste. Nearly a third (29%) of online shoppers who weren't fully satisfed with their groceries told us they throw away groceries they are not happy with*. More than a quarter (28%) changed their meal plans to eat them as soon as possible. Just 13% have refused to accept them. We asked both in-store and online shoppers about value for money, and the quality of own-label and fresh products. Following its Chapter 11 bankruptcy reorganization, A&P announced in early 2011 its intention to sell or close 32 stores across its six supermarket banners. Included in the group were eight SuperFresh stores and one former Superfresh store in Glasgow, Delaware, which had just been converted to the Pathmark Sav-A-Center brand two years prior. [5] On November 14, 2012, A&P announced the closure of three New Jersey SuperFresh locations in Marlton, Westmont, and Plainsboro. These stores were liquidated in January 2013, leaving Manahawkin, Ocean City, and Wildwood as the only remaining stores in New Jersey. [7] Both Aldi and Lidl outperformed the 'big four' ( Asda, Morrisons, Sainsbury's and Tesco) again this year – perhaps unsurprising at a time when value has become so important to shoppers.Aldi has also passed our tests on a range of behind-the-scenes measures including food safety, nutritional labelling and improving access to affordable food. It's important to remember you should not eat food past its use-by date even if it looks and smells fine - it could still be unsafe. In an innovative new study, undertaken with researchers from the Consumer Data Research Centre at the University of Leeds, we've identified 50 of the most at-risk areas for finding affordable food in the UK. Which? has launched an Affordable Food for All campaign after it found millions of families are skipping meals to survive the cost of living crisis. One regular customer said: 'Excellent quality of products and great customer service. Delivery drivers are friendly and punctual. Always easy to get a delivery slot.'

Ocado is not a Which? Recommended Provider, as it’s regularly the second most expensive supermarket in our monthly price comparison. Manufacturers must be able to show the product life of a food has been assessed carefully and keep data proving this. Microbiological risk assessments and shelf-life studies help determine the length of time the product will retain safe microbiological counts, as well as quality measures such as taste, appearance and aroma.

Ocado customers were impressed with its range of products, the availability of its delivery slots and its customer service at delivery, awarding it five stars for these measures.

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