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Influence, New and Expanded: The Psychology of Persuasion

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Example: cults, where people who convince or convert others become more convinced (that’s why so many are evangelical). The book itself is worthy of five stars but the narration is perhaps the worst I’ve ever experienced in my life.

Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. The same applies to suggestions given by people who dress as if they are in the successful upper-class, or who are acknowledged authorities in some field (it doesn't have to be the one under discussion). I heard the author on Freakonomics recently and it sounded very interesting, so I purchased the book here immediately. One, for example, is the mark of authority -- people are more likely to follow directions and suggestions given by someone with a title (Dr.Example: During the Korean war, the Chinese got American soldiers to make public commitments of various things. By completing your purchase, you agree to Audible's Conditions of Use and authorise Audible to charge your designated card or any other card on file. So, I've read a fair amount of the literature about group dynamics and social influence, and taught classes that discussed and used it. People are familiar with many of the advertising tactics, such as posing an attractive model next to a car or using celebrity spokespersons to promote their product. Let's just say my expectations were exceeded and I will be giving this book multiple listens with my notepad.

The book details the most common approaches to influencing the decisions of others, backed up by the authors time spent infiltrating direct marketing companies and the like. Not a runaway train of rapturousness like 1776, Moneyball, or Outliers, but like Anna Karenina it seems to encompass all of life and address all of life's important issues. The main point, as I take it, is that we are living in an age where we have access to more and more information all the time. Trading Address (Warehouse) Unit E, Vulcan Business Complex, Vulcan Road, Leicester, Leicestershire, LE5 3EB. Making something sooooo drawn out and repetitive to the point of infinity I couldn't make it to the final chapters.

The author's impetus for even conducting this study a sincere desire to understand himself better because of how many times he had been duped, sold, tricked, conned and convinced into purchasing/doing things against his true wishes. I guess I shouldn't be surprised that such a popular book is so loaded with conventional wisdom and random assumptions presented as quasi-scientific.

To access you ebook(s) after purchasing, you can download the free Glose app or read instantly on your browser by logging into Glose. As a reader, you may feel that you already know some of these tricks of the trade, but then author brings out specific edge cases where a particular influence approach may fail because you just are trying to blindly apply the technique without understanding those edge cases. A very enjoyable read, should leave you much more aware of how you're being played next time you're in the market for a used car.In all seriousness, this book is fascinating and provides indispensable information about our own psychological mechanisms that are so important to recognize. Commitment and Consistency - If people agree to make a commitment toward a goal or idea, they are more likely to honor that commitment. During a California referendum on smoking in public places, a woman in LA was overheard saying: "It's a real tough decision. It's hard not to dislike this guy just for his inane bio on the back cover as it is vomit-inducingly cutesy. Another (scary) example: more suicides when the press publicizes a suicide…more fatal “accidents” too.

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