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The McKinsey Way: Using the Techniques of the World's Top Strategic Consultants to Help You and Your Business (MGMT & LEADERSHIP)

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These include white papers, government data, original reporting, and interviews with industry experts.

Crime scene analysts and workers who analyze consumer trends both engage in what O*NET describes as “getting, processing, analyzing, documenting and interpreting information,” but the former must go to the location of, say, a murder while the latter can do his work in front of a computer at home. Generative AI tools can draw on existing documents and data sets to substantially streamline content generation.In contrast, 61 percent of the workforce in the United States can work no more than a few hours a week remotely or not at all.

The authors wish to thank Olivia Robinson, Gurneet Singh Dandona, and Alok Singh for their contributions to this article. Similarly, courtrooms have functioned remotely but are unlikely to remain online going forward out of concern for legal rights and equity—some defendants lack adequate connectivity and lawyers, and judges worry about missing nonverbal cues in video conferences. These locales have attracted many of the same type of younger, highly educated workers who can best work remotely. The framework is used as a strategic planning tool by organizations to show how seemingly disparate aspects of a company are, in fact, interrelated and reliant upon one another to achieve overall success. In addition to the potential value generative AI can deliver in function-specific use cases, the technology could drive value across an entire organization by revolutionizing internal knowledge management systems.

Upgrading to a paid membership gives you access to our extensive collection of plug-and-play Templates designed to power your performance—as well as CFI's full course catalog and accredited Certification Programs. If worker transitions and other risks can be managed, generative AI could contribute substantively to economic growth and support a more sustainable, inclusive world. It can also facilitate consistency across different pieces of content, ensuring a uniform brand voice, writing style, and format. At a conceptual level, the application of generative AI may follow the same pattern in the modern workplace, although as we show later in this chapter, the types of activities that generative AI could affect, and the types of occupations with activities that could change, will likely be different as a result of this technology than for older technologies.

Such performance parameters can seem painful to managers more accustomed to the traditional approach. Thus, significant human oversight is required for conceptual and strategic thinking specific to each company’s needs. Several hurdles in the process of implementation arise, which are best dealt with in a well-thought-out implementation plan.Some spread themselves thinly across too many projects instead of focusing on those with the highest potential for success and resourcing them to win. Cookies collect information about your preferences and your devices and are used to make the site work as you expect it to, to understand how you interact with the site, and to show advertisements that are targeted to your interests.

It helps to combine high-level aspirations with estimates of the value that innovation should generate to meet financial-growth objectives. Generative AI has the potential to change the anatomy of work, augmenting the capabilities of individual workers by automating some of their individual activities.For now, however, foundation models lack the capabilities to help design products across all industries. We analyzed only use cases for which generative AI could deliver a significant improvement in the outputs that drive key value. For example, Morgan Stanley is building an AI assistant using GPT-4, with the aim of helping tens of thousands of wealth managers quickly find and synthesize answers from a massive internal knowledge base. The firm specializes in management consulting for a wide range of corporations, governments, and other organizations. In contrast, credit analysts, database administrators, and tax preparers, among others, can do virtually all of their work remotely.

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