Cecil the Caterpillar (Lighthouse)

Product Information

For the shell, melt the choc-olates with the butter and pour over the cake. Decorate with Smarties while still wet – drizzle over more chocolate if you like. In April 2021, Marks & Spencer (M&S) launched a legal action against Aldi’s Cuthbert the Caterpillar, claiming infringement of its Colin the Caterpillar trademark (BBC, 2021). M&S further lodged an intellectual property claim with the UK High Court and demanded that Aldi remove Cuthbert from sale and agree not to sell anything similar in the future.

a b Hyslop, Sarah (25 August 2015). "Colin the Caterpillar is getting a funky makeover". The Daily Telegraph . Retrieved 22 September 2015. In reaction to the media generated around the court case Papa's Fish and Chips, a fish and chip shop in Cleethorpes, began selling deep-fried Mini Colin the Caterpillar cakes. Profits from the sales were used to raise funds for the Teenage Cancer Trust. [32] [33] Emanuel's, a fish and chip shop in East Kilbride, later gained media attention for selling a full-sized Colin the Caterpillar cake that had been deep-fried in batter. [34] [35] See also [ edit ] For the buttercream, whisk the butter and icing sugar for 5mins until creamy. Add a splash of milk if it’s too lumpy. Beat in the melted chocolate. Colin the Caterpillar is a chocolate sponge roll cake filled with chocolate buttercream and covered in a milk chocolate shell, with sugar-coated milk chocolate beans for decoration. [2] The cake has a decorative face and feet made of white chocolate. [3] The dessert is available in large and small sizes. [4] Chandler, Victoria (28 August 2018). "Colin the Caterpillar has had a makeover". Good Housekeeping UK . Retrieved 3 September 2020.Unroll the cooled cake and spread over a layer of buttercream before rolling it up again (without the paper inside this time). Place in the fridge for 15 mins to set.

Sim, Keren (20 September 2019). "This is when M&S' Christmas Colin the Caterpillar cake will be in stores". Good Housekeeping UK . Retrieved 3 September 2020. Chabo, Elena (17 July 2020). "M&S is selling giant personalised Connie and Colin the Caterpillar cakes". Good Housekeeping UK . Retrieved 3 September 2020. Our results contrast with other studies in the literature. In a comparison study by the DailyMail, Colin was found to have the highest rating out of seven caterpillar cakes (Pearson-Jones, 2021); however, the sample size of reviewers was not reported and the study had an open-label design, indicating a high likelihood of bias. In another small study by the Huffington Post, in which Colin was compared with Clyde, Cecil, Curly and Wiggles, Cecil from Waitrose received the top rating, with a perfect balance between sweet and bitter chocolate, soft sponge and degree of filling (Whitbread, 2019). However, this study also did not report the number of participants and whether they were blinded as to the cake brands. BBC (2021) M&S begins legal action against Aldi over Colin the Caterpillar cake. BBC, London. Available at: https://bbc.in/3dU1IQ5 (accessed 10.12.21)Ibraheem, Hanna (1 June 2016). "M&S have made a BIG change to the Colin the Caterpillar family". Good Housekeeping UK . Retrieved 3 September 2020. a b Rice, Frencesca (30 September 2019). "Marks & Spencer launches Creepy Colin the Caterpillar for Halloween". Good Housekeeping UK . Retrieved 3 September 2020.

Whitbread L (2019) We compared Colin the Caterpillar to its supermarket rivals. Huffington Post, 29 September. Available at: https://bit.ly/3GyBdvw (accessed 10.12.21)According to Marks and Spencer, it takes 38 people to assemble each cake from start to finish, and 8.4 tonnes (8,400kg) of sugar coating are used each year for the decorative spots. [5] Pour the mixture into the tin and level the top. Bake for 10-12 mins, until risen and just firm. While the cake bakes, set out a rectangle of greaseproof paper larger than the cake and dust with cocoa powder. This study is limited by the fact that, on the day of the study, none of the investigators were able to source Waitrose’s Cecil the Caterpillar from any stores; therefore, this brand had to be excluded. However, the authors do not believe that this would have changed the outcome of the study. Conclusions

The age distribution and gender of the 42 participants are shown in Table 1. We found that 29% had never eaten a caterpillar cake before, 29% had eaten it between one and three times, 12% had eaten it between four and six times, 2% had eaten it between seven and nine times and 29% had eaten it more than ten times in their life. These numbers were not specific to a particular brand.Overall, 85% of participants were unable to correctly identify Colin the Caterpillar. The cake most frequently misidentified as Colin was Sainsbury’s Wiggles (21%), followed by Aldi’s Cuthbert (19%).