BENEFIT They're Real! Magnet Extreme Lengthening Mascara 4.5 g Travel-Size Powerful Lifting & lengthening Mascara

Product Information

When I was finished applying the mascara and inspected my lashes in the mirror, I was every bit impressed. This mascara helped me achieve my goal of having lashes that pop on camera, so it's safe to say it has won me over. The lengthening effects were clearly visible, making it appear as though I glued on a pair of fluttery faux lashes. Though there were a few small clumps on my lashes post-application, that's not a dealbreaker for me. The dynamic formula allows it to provide stunning definition, volume, and length that lasted all day. And if you're wondering, it didn't flake or smudge at all. The force of the magnet is subtle, so you can't feel it working — but you can see the results immediately. I usually spend loads of time trying to get my brush into every little nook and cranny of my eye, but the magnetic pull of this formula against the brush does all of that for me. So not only do my lashes look longer and fuller than normal, I can get them that way in a fraction of the time. The length it gave my lashes, it was like magic! Where did they come from? I genuinely believe the effect this mascara gives is like an LVL lash lift!

If you’re using a full strip lash, measure it from corner to corner and trim if necessary. Apply your liner and then, looking downwards into a magnifying mirror, gently press the lash onto your lid. Using an eyelash holder or pair of tweezers will make it less fiddly. Are magnetic lashes safe and hygienic? While the brush's magnetic center is a standout feature (they're actually working to patent the technology in the EU and the U.S.), there are a few other design characteristics worth pointing out. The mascara's custom-engineered brush also boasts soft zig-zag bristles that allow it to comfortably glide through your lashes and lift them. The development team also spent time innovating the mascara's wiper. Customized to the brush, you're guaranteed to get the right amount of product on the brush every time you pull it out of the tube, without having to worry about mess, excess, or clumps.We tried a sample from the Classic collection (Queen Me), and despite being the most ‘subtle’ in the range, they still offer amazing density and drama – just as salon-style infills would. Great for anyone who has larger eyes, these lashes make an impact but still feel undetectable and look natural. As well as a pair of waterproof lashes, you’ll also get a liquid liner (with an ultra-fine tip for perfect precision), a pair of tweezer-style lash applicators, and a touch-up pen that removes smudges, which proved to be handy for our tester, who admitted they were not so well-versed in applying liquid liner. Things did get a little messy. That said, this liner was also one of the easiest to remove and came off well with a gentle cleansing oil. The nifty magnetic mineral-enriched formula is what steals the show in this mascara. The innovative ingredient works with the magnetically charged brush core to lengthen lashes by 40% for 36 hours.

Tip: Swirl your brush instead of pumping it; this will limit the amount of air in the tube and improve the longevity of your product. Its long name is fitting because length is exactly what you can expect from this magnetic mascara. But in true Benefit style, that’s not it. Scroll to find out exactly why we’re tipping this lengthening mascara to be the next big thing in our no holds barred review. Using the wand, I raked the mascara through my lashes, making sure I started right at my lash line. I like to apply one coat of mascara to each eye, let it set a little bit, and then go in with a second layer.Eye Size and Shape: The size and shape of your eyes are important details to keep in mind when shopping for magnetic lashes. If you have big eyes, the Moxie Lash Magnetic Eyelashes might fit you best. Alternatively, if you have smaller eyes, the Ardell Magnetic Gel Liner and Lash Set wowed us an option for those with tinier eyes. Those with hooded eyelids, for example, should look for a lash strip that has longer lashes in the middle (like the Velour Lashes No Trim No Measure Magnetic Lash Kit), which can help open up your eyes.

Aim to apply your regular eyeliner prior to topping it with a magnetic one. Keep in mind that the kind of eyeliner that usually comes in a kit with magnetic eyelashes might not be the one that you're used to. I, for one, am not as good with a traditional liquid eyeliner as I am with a felt tip marker. So if I'm going for a crisp cat-eye look, I'll make sure to draw my wing first, then outline the rest of the shape and fill the rest in with the magnetic liner. That way, you can achieve a cleaner and sharper result every time.When I think about mascara, Benefit Cosmetics is one of the first brands to come to mind. As the #1 mascara brand in the U.S, it's safe to say they know how to create lash lengthening, curling, and volumizing products that people love. Anchoring their lash offerings is the They're Real! Mascara family. You're likely familiar with They're Real! Lengthening Mascara, which has garnered praise from makeup artists and Byrdie editors alike. But today, meet the newest mascara launch from Benefit Cosmetics: the They're Real! Magnet Mascara. That you can create long lashes with just the right amount of volume in just a few swipes. It’s foolproof.

Magnetic lashes can typically be applied one of two ways; with a magnetic eyeliner or by sandwiching your real lashes in between two strips of magnetic lashes. Both methods use magnetization to adhere the lashes and are way less messy than using typical lash glue, not to mention more gentle on the eyelid. The eyeliner method is definitely easier to master, but if you don’t like the look of eyeliner you may want to try the second method. It really comes down to personal preference and how much patience you have. We have BIG beauty news; Benefit, the UK’s number 1 premium mascara brand has a new launch! The best-selling they’re Real! range, known for its ‘lashes beyond belief’ formulas, is welcoming a new product to its line-up, and it’s unlike anything we’ve seen before! Drumroll please (and a sharp intake of breath) for the Benefit They’re Real Magnet Extreme Lengthening & Powerful Lifting Mascara. READ NEXT: The best nail polish you can buy The best magnetic lashes you can buy in 2023 1. Lola’s Lashes L.W.I Russian Magnetic Lash & Liner Set: Best overall magnetic lashes The material of magnetic lashes is an important factor to consider as it will determine how natural the falsies look as well as how durable they are. Most magnetic lashes are made out of synthetic fibers, silk, or faux mink. Silk and faux mink tend to look the most realistic, so they are a great option if you are seeking a natural look. You should also be on the lookout for lashes that are waterproof or offer resistance against wind and other elements for better hold.For full disclosure, I’m a big and bold lash type gyal. In fact, I like my lashes as dramatic as a good Hollywood movie, with a touch of reality of course. However, I hate faffing with falsies, so I spend a lot of time hunting for new mascaras that will give me maximum volume and curl with minimal effort. I’m a fan of Benefit mascaras and my expectations were very high, because if we’re talking ‘They’re Real!’ but better, I know we are about to hit iconic grounds. As mentioned previously, the formula acts in tandem with the magnetic core in the brush to pull lashes up and out. For Helfrich and her team, creating the magnetic technology was the hardest part of development. "Through many rounds of testing, we discovered that placing the magnet at the very center core of the brush was the secret to pulling lashes up & out during application," she says. "Next, we had to determine the right weight and strength for it to pair perfectly with the magnetic formula. A magnet too strong would pull too much formula onto the brush and get messy; a magnet too weak wouldn’t attract enough formula to create extreme length. Eventually, we found the perfect balance." Absolutely. In fact, many experts have dubbed them safer and much less irritating than traditional falsies, as eyelash glue can damage natural lashes and is also rather unpleasant if it gets into your eyes. But, how do they work? Thanks to tiny magnets embedded in each strip, magnetic eyelashes adhere to your lids (with the help of a magnetic eyeliner), leaving them looking fuller, longer, and more dramatic. If used properly, magnetic lashes won’t cause damage to your natural lashes at all.