Navy Seal Draught Shield Tape - Flexible, self-Adhesive Draught-excluding Tape for Windows and Doors

Product Information

We then examined the second test within the study which evaluated the tape’s effectiveness in preventing heat loss. A door with suitable gaps was heated on one side, while the other side was left at an ambient temperature, and a thermal imaging camera was used to assess where heat loss occurred. The tape was then applied, and the process was repeated. We noted that, at the time the test was conducted, the temperature of the room was 35 degrees Celsius. We considered that consumers’ homes were generally not, and extremely unlikely to ever be 35 degrees Celsius. We therefore considered that, by conducting the test in conditions which were significantly hotter than the average UK home, that any resulting “after” imagery would not reflect the likely effect of the product as it was intended to be used by UK consumers. Clearcast said they were provided with independent test reports which they considered demonstrated the efficacy of the tape in preventing significant levels of heat loss. Specifically, they stated that one of the reports measured air flow as 0.52 metres per second (m/s) without the tape and as 0.003 m/s when the tape had been applied. They also referred to the thermal imagery and stated that the report showed that, when the tape was applied, the door was warmer. As a result, they concluded that the tape performed effectively and preventing draughts and heat loss. We then analysed the “before” and “after” thermal imagery resulting from the test. We noted that in the “after” image, the colour which denoted a cool temperature, had decreased around the gaps in the doorframe and the middle portion of the door, and that the colour demonstrating a hot temperature had increased across the upper portion of the door. However, we noted that a considerable portion of the gaps between the door, as well as the door itself, remained in colours which indicated a cool temperature and, therefore, that heat loss was still occurring. We considered that did not align with the “after” imagery shown in the ad, in which red light emanated from the whole of the doorframe, nor did it substantiate that the tape would considerably increase the temperature of a home.

John Mills Ltd - ASA | CAP - Advertising Standards Authority

Shift to the next level measurement process (from manual to automated, or to on-line measurement; automation) We then assessed the second independent study which evaluated the effectiveness of the tape in preventing draughts and heat loss. Firstly, to test the efficacy of the tape in preventing draughts, airflow was measured both before and after the application of the tape. We noted that after the application of the tape that air flow reduced from 0.52 m/s to 0.03 m/s and considered that demonstrated the tape could be used effectively to reduce airflow and draughts. However, we understood that this test did not measure heat loss or the temperature of the home, and as such considered it did not substantiate the tape’s ability to retain a significant amount of heat across surfaces. Some products may be delivered straight to your door from one of our suppliers and these products will be labelled within the product description.We then examined the in-house study. We noted that neither the methodology nor the temperature at which the tests took place were referenced within the study. Because of that, we were unable to sufficiently analyse the conditions under which the test took place.

Navy Seal Draught Shield Tape - Flexible, self-adhesive

We also noted that the thermal imagery in this study used the ‘Ironbow’ colour palette, which differed from the ‘Rainbow’ colour palette used in the ad. We noted from the two reports supplied by JML that different colour palettes could be applied to the same thermal image, and that whilst the same results would be reflected in the images, different colour ranges were used to display the information. However, we understood that the Rainbow palette utilised a wider variety of colours and was commonly used to differentiate between minimal heat differences. As such, we considered that the contrast between the before and after images in the ad may have appeared more dramatic than the reality of the temperature difference. Storage & Home Clearance Furniture Clearance Garden & Outdoor Clearance Lighting Clearance Electrical Clearance Tools Clearance Paint & Decorating Clearance Flooring & Tiling Clearance Building & Hardware Clearance Bathrooms & Plumbing Clearance Kitchens Clearance Two complainants challenged whether the ad misleadingly exaggerated the efficacy of Navy Seal Draught Shield Tape.The ad breached BCAP Code rules 3.1 (Misleading Advertising), 3.9 (Substantiation), and 3.12 (Exaggeration). Action Notwithstanding that, we noted that two sets of before and after imagery had been included in the study. The “after” image in the first set contained an increased proportion of warmer colours, which indicated a high temperature, and therefore suggested that a certain level of heat had been retained after application of the tape. However, we noted that there was no red light emanating from the doorframe. As such, we considered that it did not match the imagery used it the ad, nor did it sufficiently substantiate that the tape prevented heat loss across the whole doorframe as indicated by the ad. The second set of images was reflective of the way in which the tape is used in the United States, where we understood that the tape was used to keep homes cooler, rather than warmer. As such, the “before” image radiated a red colour and the “after” image radiated a blue and green colour. We noted that the second set of before and after images matched those used in the ad but that the “before” and “after” images had been swapped to reflect the U.K. consumer’s use of the tape. We considered that it was misleading to use that imagery within the ad to portray the tape’s ability to prevent heat loss because the temperature demonstrated by the image had not been achieved by application of the tape. We further considered that, because the image was taken at a high temperature, and subsequently used to depict the ability of the tape to retain heat, that it misleadingly exaggerated the level of heat that could feasibly be retained by using the product. Helpful information on the advertising rules and examples of previously published ASA rulings based upon topics, issues and media channels.