Rubicon Sparkling Guava Flavoured Fizzy Drink with Real Fruit Juice, Handpicked Fruits for a Temptingly Intense Taste "Made of Different Stuff" - 24 x 330ml Cans

Product Information

Suitable for Vegetarians. Free From: Artificial Colours, Artificial Flavours. Contains: Sweeteners. Is Rubicon Guava vegan? The fourth largest flavoured big can energy brand in the market *2, Rubicon RAW is launching a new flavour to accelerate growth further. For those wanting a healthier alternative to a fizzy drink orfruit drink, it has all of the low calorie and healthier benefits of spring water. And for those coming from water or flavoured water where taste can often be bland and disappointing, it has a big hit of Rubicon flavour. How much sugar is in a Rubicon?

Carbonated Water, Sugar, Guava Juice From Concentrate (4%), Acid (Malic Acid), Flavourings, Stabilisers (Gellan Gum, Pectin), Sweetener (Sucralose), Preservative (Sodium Benzoate), Colour (Lycopene). Can kids drink Rubicon raw? Rubicon RAW from Barr Soft Drinks has made a significant impact in its first 12 months, selling over 11 million cans *1. Not recommended for children or pregnant or breast-feeding women (32 mg/100 ml). Please consume responsibly. Vitamins B3 (Niacin), B6 and B12 contribute to normal energy-yielding metabolism and the reduction of tiredness and fatigue. A varied and balanced diet and a healthy lifestyle are recommended. Where are Rubicon Raw made? Rubicon RAW Apple & Guava joins our three existing, great tasting flavours and has exceeded our expectations in research with 90% of shoppers saying that they would buy it again and 87% rating it as good or excellent *3. In market research, consumers said that Rubicon RAW delivers on taste and exciting, interesting flavours more than its Big Can Energy competitive set *4. The Rubicon RAW Apple & Guava flavour allows us to grow our brand, but more importantly, it allows stores to invigorate and excite their category with a product that has delivered exceptional results in consumer research.”

Discover different with Rubicon

Rubicon RAW meets the needs of this new audience and 60% of the brand’s sales have been incremental by recruiting new and lapsed energy consumers. *8 Current consumers are buying Rubicon RAW more frequently than other brands in the market, helping us drive category sales. Rubicon Exotic Juices ( Rubicon Food Products Limited) is a beverage manufacturer with headquarters in Richmond Hill, Ontario, Canada and Milton Keynes, United Kingdom. It was founded in the United Kingdom in 1981. The company specializes in producing juice drinks from exotic fruits, and produces energy drinks. The company is owned by A.G. Barr.

The energy market is changing and consumer needs have changed. Energy is no longer the reserve of the traditional young gamers. Innovation has seen the consumer base shift and the category must be exciting and varied to keep a broader range of shoppers engaged. Get your taste buds tingingly with our temptingly tangy intense Passion Fruit sparkling soft drink – it’s bursting full of flavour that will feed your curiosity and quench your thirst. Make the unboring choice with Rubicon. Rubicon believes you shouldn’t settle for the uninspired. Is Rubicon spring healthy? In 2021, Rubicon launched an energy drinks range, called Rubicon Raw Energy. It was launched in three flavours, orange & mango, raspberry & blueberry and cherry & pomegranate. [3] In 2022, an apple & guava flavour was released. [4] In 2023, pineapple & passionfruit was added to the range. The new Apple & Guava flavour will be supported with a wide ranging social and digital marketing campaign as well as impactful instore POS materials.