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Maybelline Total Temptation Mascara Very Black, 8.6ml

£5.995£11.99Clearance
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For maximum length and volume from your mascara, celebrity makeup artist Jaleesa Jaikaran suggests a six step process, which starts with choosing the right formula for you and ends with some finishing touches. She recommends an "up-out-in" method that involves moving the wand in motions that coordinate with different areas of your eyes.

Formulas aside, Moore also considers Maybelline’s brushes worthy of praise. “They’re so amazing because they help the products get deep down to the root of the lashes,” he says. Getting deep down into the roots will not only help to create more eye-popping effects but will also keep the lashes separated and prevent clumping. Give in to Total Lash Temptation. Build on bold volume to create irresistibly soft, separated, and dense lashes coat after coat. Features a creamy and whipped formula infused with coconut extract. Give in to Total Lash Temptation! Build on bold volume to create irresistibly soft, separated, and dense lashes coat after coat. Features a creamy and whipped formula infused with coconut extract. Maybe it’s Maybelline” isn't only a catchy slogan; it’s also likely the answer if you’ve ever seen someone on the street and wondered, "What mascara is she wearing?" Some brands just get it, and when it comes to mascara, Maybelline gets it. The brand has something for everyone—from the most natural of options to formulas that rival falsies—which could be why people are very passionate whenever you ask them about their favorite. My mom has had a tube of Great Lash in her makeup bag for as long as I can remember, and our senior beauty editor, Lindsay, will preach the gospel of Total Temptation to anyone who will listen. (I’m personally not a mascara loyalist but have tried and loved many a Maybelline tube.)

When it comes to affordable mascaras, no drugstore beauty brand is more celebrated than Maybelline. The very brand that gave us the iconic Great Lash Mascara in its signature pink and green tube 40 years ago, Maybelline has continued to innovate its mascara offering, bringing us groundbreaking formulas and high tech applicator brushes to achieve every lash look we’ve ever dreamt of—all while remaining super wallet-friendly. When our Beauty Lab pros test mascara, we start by rounding up hundreds of the most popular mascara formulas on the market and then whittle down the field. We test each product for performance, wearability, ease of application and consumer satisfaction. For waterproof mascara, the Lab monitors results as testers doused their mascara-coated lashes in warm water to see how well each product resisted smearing and running. We've tested hundreds of mascaras over the past decade, but in our most recent test, experts tested 10 mascaras individually and evaluated them across 40 surveys, resulting in over 100 data points and comments. Give in to total lash temptation! New Total Tempation Mascara from Maybelline New York. For ultimate length & volume! With a creamy whipped formula enriched with coconut for lashes that feel more conditioned and nourished. Product Specification It’s no wonder that the brand has built such a great reputation and has become a popular choice amongst makeup enthusiasts and professional makeup artists alike. However, with the number of different formulas out there, it can be tough to know which one is right for you. We turned to celebrity makeup artist Keita Moore to get his expert take on why we can trust Maybelline’s products and which formulas are the best of the best. Simply put, Maybelline’s mascaras are tried and true and you can rely on their formulas to get the job done. “Maybelline mascaras are classic, and their formulas stand the test of time, which is why I trust them,” says Moore. “I’ve been using them my entire career. If you love it, don’t let it go—and if it’s not broken, don’t try and fix it!”

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