Red Stripe Lager can Beer, 440 ml, Case of 24

Product Information

It is not certain what specific hops are used in making the Red Stripe Jamaican lager beer or the water they use. The beer also contains barley for allergies and features 139 calories per serving. Since the beer is made with barley which contains gluten, it is not gluten-free, but if you’re vegan, you can drink this beer guilt-free. Where Is Red Stripe Made?

Although popularly known as the Jamaican Red Stripe beer, you might be surprised to know that the original recipe of this drink is not from Jamaica. The beer is well-known to have been made in Jamaica and is recognized in the country, but its history is more complicated than that. Red Stripe is enjoyed by party revelers during musical performances, parades, and arts exhibitions. Most people like the taste of Red Stripe, which is probably why it is so popular. The beer is usually praised by enthusiasts, even those who don’t enjoy lager. Plus, the promise of something as exotic as Jamaican beer adds to its appeal. The beer has a light straw appearance, carbonated mouthfeel, and malt sweetness on the aroma and flavor. Imported ingredients like high maltose corn syrup were replaced by locally grown cassava root changing Red Stripe’s flavour profile (Inter-American Development Bank, 2020)Red Stripe is a 4.7% ABV pale lager brewed by Desnoes & Geddes in Jamaica and the Netherlands. It was first introduced in 1928 from a recipe developed by Paul H. Geddes and Bill Martindale. In 1993, Guinness Brewing Worldwide, now Diageo, acquired a controlling interest in Desnoes & Geddes, and took over international distribution in many markets. In 2015, Heineken acquired Diageo's stake and stated it would launch an offer for the shares it did not own. [1] History [ edit ] Red Stripe in its traditional stubby bottle, introduced in 1965 [2] and reduced to 11.2 US fluid ounces (0.3L) in 2010 In North America, a television advertising campaign launched in 2001 features Dorrel Salmon playing a comedic take on a Jamaican man, using variations on the catchphrase, "Hooray, beer!" [10] In the UK, the advertising campaign plays on the 'easy vibe' of Jamaican Beer, with catchphrases such as "easy now." In 2012, Diageo partially moved brewing operations to the USA. This cost cutting measure was only done for production intended for the American market. Production for Jamaica, Brazil, Canada, and Europe stayed in Jamaica. (SpruceEats, 2018) The taste of this beer follows its aroma, with nondescript sweetness and an earthy flavor. You can also taste hints of the aforementioned wet hay. As you taste the beer, you will enjoy its hoppy flavor, although it passes by as soon as it comes. The unique blend of flavors and aromas in Red Stripe beer is achieved using the brilliant recipe created by the brand. The company uses Pilsen malt, hops, cassava starch and water to make this refreshing beer.

Red Stripe has been an intermittent sponsor of the Jamaica national bobsled team. [11] In February 2018, following turmoil within the Jamaica Olympic women's bobsled team, Red Stripe stepped in at the last minute to sponsor a new bobsled so that the team could compete in the Pyeongchang 2018 Olympics as planned. [12] Red Stripe (n.d.) Retrieved from https://redstripebeer.com/passions/experiences/#images-16 Consolidation and Globalization

Home of the good vibes

Dill, Mallorre (27 August 2001). "Simply Red". Brandweek. Archived from the original on 2008-03-19. In 1993, Guinness, also known as Diageo acquired 51% ownership of Desnoes & Geddes Limited. The acquisition increased Red Stripe distribution on an international scale (Wikipedia, 2020) The delicious, crispy aroma is combined with the subtly sweet mouthfeel on the tongue. It also offers medium to high carbonation, which stings your palate. It is fuller than most lagers, giving you a refreshing feeling. – Taste Red Stripe Buys Jamaican Team A New Bobsled After Coach Quits". Huffington Post. February 16, 2018.

History of Desnoes and Geddes. (2018, July 9). The Jamaica Gleaner. Retrieved from https://jamaica-gleaner.com/article/news/20180709/history-desnoes-geddes In 2012, Diageo moved production of the U.S. supply of Red Stripe from Jamaica to the U.S., contract-brewed for it by City Brewing Co. of La Crosse, Wisconsin, at its Latrobe Brewing Company facility in Pennsylvania. Desnoes & Geddes still made Red Stripe for Jamaica, Brazil, Canada and Europe. [8]Byrne, Brendan, (2016), The Rise of the Beer Can (Online article). Retrieved from https://www.theatlantic.com/technology/archive/2016/05/rise-of-the-beer-can/484406/ In 1928 the first Red Stripe branded beer was introduced to the world. The Red Stripe brewery became a source of national pride for Jamaicans (Red Stripe, 2020) The recipe can be traced to Illinois, but it was sold to Desnoes & Geddes, located on Pechon Street, and taken to Jamaica. Since you can trace its early and formative years to Jamaica, it is said to originate from the country.