Cleveland Huntington Beach Soft 11 Mens Right Hand Putter

Product Information

If you are looking for soft feel coming off of the clubface, there is an entire line of Soft Feel Putters by Cleveland as well. Just how much of performance difference is there between a mass-produced, Chinese-made 304 stainless steel milled head and a custom-machined, 303 stainless steel head made in the U.S. by Scotty or Bettinardi is an open question. The other open question is will you, as a consumer, actually believe the less expensive putter performs similarly enough to actually buy it? Riddle me this, Batman: Just what is it that makes the new Cleveland Huntington Beach SOFT Premier putters premier?

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With a traditional milling pattern, if you catch it on the heel or toe, you’ll likely leave that putt a little short,” says Oakley. “By how much really depends on the MOI and CG properties of that particular putter head.” In total, there are six slight-arc models and four face-balanced models. Head weights will range from 345 grams for the standard Anser-style blade up to 370 grams for the larger mallets. And because there is a fan base, there is a center-shafted option for the 10.5C mallet. Other putter technologies form Cleveland include their TFi (True Feel Innovation). Putters in this range feature a face which combines a Milled Infused Face Cap over a Copolymer Insert for the ultimate in feel and consistency across the face.

Support

Bauer Media Group consists of : Bauer Consumer Media Ltd, Company number 01176085; Bauer Radio Limited, As far as fitting goes, Cleveland doesn’t have a formal fitting program but is upgrading its fitting content online and in stores. Optional grips from Golf Pride, Lamkin and Super Stroke are available through Cleveland’s custom department.

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Those numbers sound impressive but do they mean anything for a putter stroke? Again, according to Cleveland, its testing shows seven-percent improved face rotation consistency and six-percent improved impact location consistency. In plain English, that means clubhead rotation was better and golfers hit the center of the face more often. Ultimately, Cleveland says it all leads to a 10-percent more consistent face angle at impact. Provided your read is correct, does face technology help you get the ball closer to the hole on mishits? It’s something MyGolfSpy has proven repeatedly over the years, but there’s still the notion that looks and feel are the most important – if not the only – attributes that matter in a putter. Oakley, for his part, sees it both ways. Additionally, Cleveland continues its SOFT face milling. SOFT stands for Speed Optimized Face Technology and is Cleveland’s take on ensuring distance control on mishits. It’s an undeniable fact that golfers mishit putts. And even missing the center by scant millimeters can cause a putt to come up short. By using head-specific milling patterns, Cleveland is giving you more face material and less groove space on either side of the sweet spot and more groove and less material right in the sweet spot. More material means you’ll impart more energy to the ball on slight mishits and get the ball to the hole. The premium line also has upgraded grips compared to the standard line. Specifically, we’re talking Cleveland-branded Lamkin Sinkfit pistol and skinny pistol grips. When it comes to putters, you have three distinct groups: the it’s all about looks and feel crowd, the it’s Scotty (or Betti) or bust crowd, and the those fancy putters won’t make you putt better, plus they’re too damned expensive crowd.

New Cleveland Huntington Beach SOFT (Speed Optimized Face Technology) putters bring together artistry and science in six model family.

Any golfer wanting a preferred shape, they’ll have a nice-looking putter that should fit their eye,” says Schielke. “From a feel standpoint, these putters have milled faces with pretty deep milling. That really softens the feel at impact, along with the fact they’re made from 304 stainless steel.” The primary benefit to the cast-then-milled process is to waste less material which, in turn, saves cost,” says Cleveland Product Manager Casey Shultz. “It’s a smarter way to achieve the precision benefits of a fully milled putter. Our brand name isn’t really set up to compete against a Bettinardi or a Scotty Cameron,” says Zach Oakley, Brand Manager for Cleveland Golf. “So our philosophy is a little bit different. We take a product that’s similar for the most part and target a different market segment.” The Premium line features three blades and five mallets with varying toe hang and hosel options, each with the appropriate fit-for-stroke grip. For the Premier line, it’s an upgraded gray satin finish,” says Cleveland Marketing Director Brian Schielke. “In our player tests, it’s pretty split between golfers preferring the more classic silver finish and this kind of darker look.”

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As mentioned earlier, the putter heads themselves in both the standard and premium lines are exactly the same. The most obvious difference is cosmetic. The SOFT line features six models, all slight variations on existing Huntington Beach or TFI models.By milling the portions that would normally have some casting inconsistencies, we can ensure the precision and premium finishing you’d typically only find in a milled putter.” The face of the Huntington Beach Cleveland putter is precision milled for softer and more consistent roll. This milling pattern is used across the entire series of putters, and the 304 stainless steel provides excellent feel.