Fernet Branca, 70cl, ABV 39%

Product Information

Although the bar displays an array of spirit and wine bottles, Chico sells on average 70 glasses of Fernet a day. He claims that the central Argentine city of Cordoba alone consumes more Fernet than all of Italy, largely because of its strong Italian heritage.

Totally disgusting,” she confesses, letting out a “bleargh” and lowering her eyebrows, still outraged by the memory.It had been two years since I’d seen anyone drink Fernet in Italy,” says Italian nightclub promoter Giovanni Digliardi, who did a double take the first time he stepped into an Argentine bar and was immediately offered a “Fernecola” – Fernet mixed with Coke.

Digliardi, who moved to Buenos Aires in 2008, recalls his grandfather drinking Fernet as a digestif with a glass of hot water. This cookie is set by Rubicon Project to control synchronization of user identification and exchange of user data between various ad services.Fernet owes its unconventional taste to a top secret recipe that involves about 40 different herbs including saffron, rhubarb, cardamom, myrrh, chamomile, aloe and gentian root. Whatever Argentina’s drinkers are suffering from, clearly this “disgusting” Italian medicine is the cure. We met here for the first time, the womanizer Fernet I had heard so much about,” romanticizes Yasmin Simeonova, an architect from Macedonia working in Buenos Aires. To some palates, the incredibly bitter Italian liquor is worse than cough syrup. Bizarrely though, in Argentina it’s so popular that the country now consumes more than 75% of all Fernet produced globally. And since the drink is traditionally mixed with Coca-Cola in an ice-filled glass, it also contributes to making Argentina one of the planet’s highest Coke consumers. She started swallowing the liquor toward the end of nights with friends because she liked “the refreshing and sweet taste of Coke.”