Dulux Simply Refresh Matt Emulsion Paint - Jasmine White - 2.5L, 5382883

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Matt and flat matt finishes hide a multitude of sins so it’s a popular choice for walls and ceilings. Satinwood and eggshell finishes work beautifully on woodwork, particularly skirting boards and doors that need a little extra coverage. Aaron at Coat Paints adds, 'Water-based emulsion will work just fine on the ceiling and it’s the default choice - but how about this. Choose a white Soft Sheen emulsion paint for the ceiling which has a subtle shine to it and can be really effective at bouncing light around the room. It’s not for everyone, but it can look super effective especially in low lit spaces or at night with lamps.' Alternatively, opt for warm neutrals. ‘Maybe Maggie’ is a popular choice, as is ‘Flutterby’– an almost white. If you want something a bit creamier ‘Up Up Away’ and ‘Marbles’ are good choices.'

Marianne Shillingford, Creative Director at Dulux explains, 'It’s easy to understand why it can be so difficult to choose just the right white for your walls when there is so much choice.' For this reason warm white paints with undertones of yellow or red are generally recommended for north-facing rooms, where they'll look a lot less 'creamy' than they would painted in a room with a south-facing aspect. Flora Hogg, at Craig & Rose adds, 'When swatching whites, use a pure white as a point of reference to see the true undertone of other white. However, be mindful they can seem dramatic as first due to the contrast but trust the process. Once applied, you will still recognise it as white, but you’ll also notice how it transforms and adapts with the light throughout the day.' Cathryn at Earthborn says, 'Sun-flooded, south-facing rooms are more forgiving than their northern counterparts – so cooler tones can add freshness, especially when off-set with bright white woodwork. Whites with yellow undertones can also work well and create cosy, naturally uplifting, peaceful spaces.' Even a hint of colour in a white paint can change its feel significantly – and that’s usually down to personal taste. Some people are drawn to warmer colours, others to cooler colours; choosing an off-white can help a room feel more welcoming and characterful in a very subtle way' Dominic explains. 'If you’ve got other paint colours within the same room, it’s always worth considering how they interact together. One tip is that for south facing rooms with lots of light, you can get away with pretty much any colour, but for north facing rooms with less light you should consider opting for warmer undertones to balance the cool light and make the room feel inviting.'I don’t have any snaps of two of the most recently decorated areas in my house but if you’re after a hard-wearing mellow, creamy white (without a yellow tinge) then you could consider Dulux Timeless. This colour has been around for yonks and was apparently one of Dulux’s best selling shades for a while. James has recently used the Endurance version to cover our hall, stairs and landing and I’m loving the results. It’s a dark area with very little natural light but Timeless has warmed it up a treat as the colour seems to reflect the oak doors and skirtings around it. For an alternative smooth and creamy white (without any hint of yellow) I’ve been very pleased with Dulux White Chiffon that James used to paint our other west-facing bedroom. It’s very similar to B&Q Antique White that unfortunately proved to be disastrous for us in terms of application; four patchy coats later we plumped for this ivory shade from Dulux that looks fab with pink accents. Mellow White

We used Crown Brilliant White in our summer house and, thanks to the fact that the room is bathed in light for much of the day, it’s bright and crisp rather than feeling like you’re hanging out in an asylum. Off White Am I likely to be able to find a fresh-looking white or off-white to suit the whole area that won’t look dodgy in certain areas at certain times of day? I should mention that the kitchen units will be pale grey and worktops white…. Just remember, the placement of furniture around the room can change the appearance of the paint, impacting how the colour is reflected on the walls, so be mindful of this when planning your scheme.'My goal for the lounge is white on the 3 plain walls, and then bring in some ivory or soft white seats onto the dark imbuia sofas with some blue and white cushions. PLEASE HELP! I know I really need to investigate and do lots of testers and monitor over time but full-time work and small kids mean that more than likely it will be a last minute snap decision based on internet colour charts – not good!!!!

Probably the most well-known white is Pure Brilliant White, a staple of new homes everywhere on the planet,' Marianne goes on to say. 'Pure Brilliant White contains optical brighteners which make it reflect more light and so it’s perfect when you want a super bright white as a blank canvas for your walls and ceiling.' Am facing the dilemma of wanting to decorate the whole of our ground floor in the same colour, so incorporating a kitchen/dining space, north east facing with lots of light (big window in kitchen and 3m wide bi-folds in the dining area), then also a living room which faces S/SW with floor to ceiling windows, and relatively large entrance hall area – S/SW facing but no windows, just a front door with some stained glass in it. While white is versatile enough to work in almost any style, Marianne at Dulux, advises choosing something robust that’s easy to keep clean and pristine. ‘The finish is less important than the formulation, because white paint has the tendency to show up every little mark,' she says. 'You need to be confident that it will resist spills, scuffs and everyday wear-and-tear.Aaron at Coat adds, 'For walls and ceilings, you’ll want to choose a white water-based emulsion paint, probably in a flat matt finish, this is the best white paint for interior walls. White paints are available in large tubs, but avoid this low-quality stuff if you can. It’s usually a very cold, bright white, which is usually used for public spaces or in trade. This won't feel particularly welcoming when put in your home though.' This lounge just cries out for an update of airy white on those ugly, dull peach walls! But which shade of Dulux white would be be be fine, without the white being too stark or too yellow or too bluish grey??? Brilliant white, or almond white?? Timeless white, or chiffon white?? Very confused lady in a decor dilemma here.

Consequently, if you want to achieve the appearance of true white in a south-facing room, it's best to err on the side of cooler tones which will balance out the warmth of the natural light. Because south-facing rooms are generally the brightest in the house, a brilliant white paint can often feel quite harsh, bouncing that strong light around even more. After all, no-one wants to have to wear sunglasses in their white living room idea! There are two killer questions to ask when it comes to choosing the right white paint', says Aaron Markwell, Colour Curator at Coat Paints. Pure white paint is a good option for small living rooms with a healthy source of natural light, but should generally be avoided in north-facing rooms where it can reflect blue tones and make a room feel cold and drab.For a modern look, you can also move away from the traditional white ceiling altogether and paint the ceiling a statement colour – this could be the same as the walls for a really cohesive feel, or a different tone.' To get the best from a crisp white paint you need to put in a bit of prep. Charlotte Cosby, Head of Creative at Farrow & Ball, recommends applying a primer and undercoat to make the finish long-lasting and to fill in any small defects. If you're concerned that these extras will bump up the budget too much, then it can be useful to see what relevant home decor discount codes are currently live. White Clay, our most popular selling white, is balanced and traditional. Not as harsh as a brilliant white, it flatters all decors, and both north and south facing rooms.' Emma at YesColours adds, 'A south-facing room will need a cooler white to counteract the warm glow of natural daylight, any white with a hint of blue or green is ideal.'