Traction: Get a Grip on Your Business

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At that time, we were part of a peer network group focused on learning through shared experiences. That’s where the concept of EOS® was first introduced to me. Inside Traction, you'll learn the secrets of strengthening the Six Key Components of your business. You'll discover simple yet powerful ways to run your company that will give you and your leadership team more focus, more growth, and more enjoyment. Marketing Strategy – defines “your ideal customer and the most appealing message to attract them to your business; provides a laser-like focus for your sales and marketing efforts;” consists of four parts:

Choose Short-Term Pain for Long-Term Gain: You should work to solve your issues as soon as possible due to the sustained impact they can have on your business. Right People – “the ones who share your company’s core values;” they understand the vision, fit within the company culture, and will work to make the organization better Quarterly State-of-the-Company Meeting: This recurring event should explain how the company is doing in terms of its goals and reiterate the vision to everyone. The Scorecard contains the metrics or data to show performance, identify and solve problems, and remove subjectivity from communication. It should include the following:However, I think this system is inadequate for a business that has leadership, culture, or disengaged employee issues. It simply does not go deep enough to solve the root cause of these critical problems.

When everyone follows their process, it’s much easier for managers to manage, troubleshoot, identify and solve issues, and therefore grow the business. The clear lines of process enable you to let go and gain more control.” Successful leaders surround themselves with great people. You can’t build a company without help. EOS… provides a practical understanding of the two essential ingredients of any great team: the right people in the right seats.”

PDF Summary Chapter 7: Documenting Processes

Once you have the right people, you must place them in the right seats, i.e. the roles and responsibilities must match their Unique Ability® (strengths and passions). In our full Traction summary, we elaborate on how to (i) use the Accountability Chart to define the right structure for your organization, then (ii) use the GWC™ to place people in the right places, and (iii) implement your new Accountability Chart or organizational chart. 3. Data: Get the pulse on your business Set a clear direction by articulating where your organization will be in 10 years. The leadership team must discuss and define a crystal-clear picture that can excite and unite everyone in the organization. What’s our marketing strategy? Commandments of Solving Issues – help teams prioritize and resolve problems effectively, decisively, and for the greater good of the company: Quarterly Departmental Meetings: This recurring event occurs at the department level (marketing, operations, finance, etc.) and helps establish priorities. Every entrepreneur must decide whether to operate the business as a dictator or with a strong leadership team.