Hajmola Candy 300G

Product Information

So, our little goli was rebranded as Hajmola, which drew upon the popular hindustani expression hajm for digestion. We’d go through the whole packet to find our favourite little disk of this childhood defining candy. Its arms now stretched deep into peri-urban and rural India, so that over the 1990s and 2000s, the little golis distribution allowed it to become on par with Maggi, Parle-G or Cadbury’s in its accessibility. All these flavours have a mouthwatering taste, including Orange Josh, Pineapple Punch, Cereme Lacto, Mango Delite, etc. From Ayurvedas, for the first time, you had the creation of a new, post colonial, singular entity: Ayurveda.

A licensed vendor partner from your nearest location will deliver Dabur Hajmola Maha Aam Imli Candy. In this environment, Ayurveda practices, which had earlier varied by region, with doses specific to both the person in need, and the doctor creating them was suddenly forced to regimantalize. Pronounced in Bengali, his name would have been Da (Daktar) and Bur (Burman) – put those together and you get… Dabur. Mix 1/2 tsp of carrom seeds (ajwain), Cumin seeds (Jeera), and peppercorn and dust with 1/2 tsp rock salt. First, that familiar slap of salt – sharp and tart, as you roll the grainy little pill on your tongue.

The brand proposition being serving chatpata humour and fun-filled advertising, Devgn has been more or less successful in adorning the much-needed fun avatar. It has been claimed to improve digestion, help eliminate excess fat, and process glucose in the blood.

And then, just as you thought you could let your guard down for something gentler, all the same flavours come rushing back, as you bite into it.This variant of Hajmola digestive tablets is best suited for individuals with a low spice tolerance or those who prefer a mildly flavored post-meal digestive aid.

Nicko Demu recently uploaded a video recipe for a “Hajmola mocktail” for which he crushed about 10-15 digestive tablets and mixed them with ingredients such as mint, sugar, ice and soda.Re-Lax Pro is a natural laxative that relieves constipation and gastrointestinal discomfort quickly. It is a fun-filled candy that is suitable for anyone and everywhere and offers a taste that will keep you lingering for more. In an age where digital advertising is all about creative and impactful storytelling, Hajmola stuck to it's brand characteristics and what it stands for. Their glocal approach has managed to win hearts as they take international issues and mould them to appeal to the local audience so that they can resonate with the same. Initially, Dabur Hajmola was available in two flavors and two forms- original (regular) and pudina as tablets and hard candies.