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As a true leader in sustainability, you set the tone” – Champagne Telmont’s Ludovic du Plessis on blazing a trail in sustainability More than half of Gen Zs and millennials spend zero hours on ad-supported TV on any given day (Reaching the Unreachables, 2022) Sugar-free flavours now represent a third of sales from the Tango brand, according to Britvic. Tango Berry Peachy is the group’s latest innovation in the category, following the launch of a ‘Dark Berry’ expression 12 months ago. The first Editions flavour to launch is Berry Peachy, a peach and raspberry-flavoured drink. It is available now in 2l and 500ml bottles and 330ml cans. Sugar free options have grown ahead of the fruit flavoured carbs category at +12.4% [1], which shows just how important it is for us to continue meeting the needs of health-conscious consumers.”
Berry Peachy is the first flavour in Britvic’s new sugar free rotational flavour range, Tango Editions. Although product information is regularly updated, Dee Bee Wholesale is unable to accept liability for any incorrect information. of US and 57% of UK GenZ audiences trust product recommendations of people who follow the same content creators (Reaching the Unreachables, 2022) Registered Office: 11 Angel Gate, 326 City Road, London, EC1V 2SD. Registered in England and Wales, No. 454555 They wanted to raise awareness of this bold new flavour and reach GenZ (16-24 year olds) with the message to be bigger, bolder and fully express themselves!Soft drink commercials are not cutting through to our audience. To reach them we can’t advertise or disrupt their entertainment, we have to immerse ourselves in their culture which, increasingly, is influenced by creators on social media. NPS) improved OPINION of Tango after exposure to the campaign. Nearly 3 x better than our UK TikTok benchmark (Brand Uplift Study, May 2022).
Tango Editions Berry Peachy Sugar Free will be available from the end of February and will be supported through digital and social communications as well as in-store activations across the channel.But with a budget less than a quarter of the size of our closest rival, Fanta, we knew that to get people to hear about Berry Peachy, we needed to get people talking about Berry Peachy.
It flipped the norms of the soft drinks market at the time with the “You know when you've been Tango’d” campaign which propelled the brand to success and became one of the most well-known TV adverts of all time. PERCEPTION. Participants were more likely to agree that Tango is Bold after exposure to the campaign. of US and 58% of UK GenZ audiences trust the product recommendations of content creators (Reaching the Unreachables, 2022) Sugar free carbonates are the most sought out option (54%) when it comes to on-the-go soft drinks [ibid], so the single 330ml cans and 500ml bottles will be ideal options for driving this occasion.” Tango needed to tap into this audience’s sense of humour with the creators they follow and the communities they’re part of on the platform they go to for entertainment: TikTok.
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