About this deal
Drawing in consumers from both the standard and premium segments, by either being a craft product or of better value. It's a great story, and a killer pub fact, but what you probably don't know is that they also have an entire spirit dedicated to their brave deeds.
You might know the story of Belka and Strelka: two stray dogs who were plucked from the streets of Moscow, trained up and fired into space from Kazakhstan. This triple distilled vodka is made in Kazakhstan with the same heroic spirit as the brave space dogs.This dynamic duo of dogs ventured out into space aboard the Sputnik 5 back in August 1960, orbiting Earth 18 times before safely landing. Recently-formed brand management company Ellustria is set to unveil three new expressions – a gin, vodka and a Cognac-based spirit. Also joining the portfolio is Il Dottore gin, inspired by Venetian doctors battling the black plague with gin-based remedies.
The real Belka and Strelka, preserved via taxidermy, reside at the Memorial Museum of Cosmonautics in Moscow. The vodka needed to feel like a poster; a poster that paid homage to this fantastical and heroic story. After establishing the origin of this vodka’s story we wanted to create a design that would stand out from its comrades. Later, the two dogs’ puppies were given as a gift to the Kennedy family as a lighter point in the space race.Their survival was cause for celebration, Soviet pride, and a whole lot of commemorative tchotchkes, ranging from candy tins to plates to porcelain figurines. This Kazakhstan vodka is named after the world's first cosmonauts, two dogs who were launched into space from Baikanur in Kazakhstan.