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Now depending on what fully booked means to you fully booked may mean that you don’t physically have any time left to do your marketing. In that case, it may be that the only way you can continue to do your marketing when you are fully booked is by outsourcing it. Depending on what marketing you do for your business you might look to hire a virtual assistant (VA), a social media manager (SMM), an online business manager (OBM) or an ads manager.
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MANILA, Philippines – When Fully Booked suddenly announced that they would be closing down three of their Metro Manila branches for good, bookworms and loyal patrons around the city were crushed. As if the pandemic wasn’t harsh enough, now their favorite community bookstores had to go, too?
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If you want to stay fully booked it is key that you find a way to keep on marketing your business and hopefully by using the above suggestion, you’ll get clear on your minimal marketing activity and find a way to ensure it happens. Fully Booked has expanded to offer one-of-a-kind merchandise to suit the lifestyle of its readers. We offer high-quality stationery, arts and crafts, novelty notebooks, vinyl records, and other collectibles as unique as its patrons.
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The pandemic – with shutdowns and disruptions in manufacturing and logistics – exacerbated this problem. It’s quite tough to make sure that abookwill be available on our shelves on release date,” Daez said. Firstly, you can ask for referrals. This is particularly effective when you are coming to the end of working with someone. Tell them that since your working relationship is coming to an end, you’ll have space for a new client and is there anyone they think would benefit from working with you. The worst part was that most patrons couldn’t physically say goodbye – by the time Fully Booked announced the closures on January 13, Fully Booked’s branch in Torre Lorenzo, Taft Avenue already closed the day before, the Century City Mall branch was closing shop on that day, and the Ayala Vertis North branch only had a few weeks left. Their S’Maison branch was also temporarily closed until further notice. If you are fully booked, you might think that you no longer need to market your business. In fact, there are many business owners who see marketing as an activity they do when they need sales and as soon as they are fully booked, they don’t think marketing is as important anymore and since time is tight they stop marketing their business. This is a big mistake!
One of the big advantages of being fully booked is you should be currently be working with lots of clients. You can use this to your advantage in numerous ways. But because of this focus, other aspects of the businesses had to suffer – Daez said that one of the initial challenges they had was temporarily closing down “non-essential” physical stores. These decisions, albeit difficult, were vital in keeping the brand as a whole alive. When you are fully booked it is easy to stop marketing your business either because you don’t have the time, or it doesn’t feel important. However, marketing your business when your fully booked is key to staying fully booked. Keep on reading to find out how to market your business when you are fully booked.
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Growing an e-commerce business is different from growing retail stores in terms of operations, marketing, and other aspects. Kudos to the employees for being able to adapt to these changes. Two years later,FullyBookedis still here: committed to the country’s growing community of readers,” Daez added, reiterating that e-commerce will continue to be the key growth area for the brand moving forward. Some business owners have told me one of the reasons they don’t market when they are fully booked is because they worry that if people can’t work with them straight away then they might lose the potential client. Yes, you might lose a few people, but unless your business caters for something very time-sensitive then people may be prepared to wait. In those situations, you can take advantage of a waitlist. Talk about the work you are currently doing with clients and how you are fully booked, but that people can sign up to your waitlist to be the first to hear when you have spaces available.Outsourcing can feel like a big step for many business owners and whilst it will free up time eventually you will need time to find the right person and to manage a successful onboarding process. Due to the move to remote learning during the pandemic, that greatly affected the traffic from students visiting the store. We only announced recently that it would close for good since our lease contract expires at the end of this month,” Daez said. Apparently, it was already temporarily closed since August 2021. I create personalised marketing strategies to ensure that business owners have a strategy that is manageable based on a business’ resources (time and money), as well as ensure the strategy is moving the business from its current position to its future goals. One thing I want to emphasis is that if someone else is going to look after your marketing then you need to have a comprehensive marketing strategy in place.
Fully booked definition and meaning | Collins English Dictionary Fully booked definition and meaning | Collins English Dictionary
As a business owner, you need to make a commitment to what is the minimal marketing activity you’ll do no matter how busy you are. The mission of Fully Booked is simple: to create a haven for discovery and connection that inspires people to shape their own stories and become better versions of themselves. The vision of Fully Booked is simpler: to be the best bookstore possible in terms of selection, ambiance, and customer experience. All of the examples aren’t necessarily related to marketing your business, but any time saved from using technology across any part of your business will free time that you can then use to market your business. At that time, our main goal was to keep the company going and to make sure there would be no employee retrenchment. We were fortunate that we already had our online store pre-pandemic so we just diverted our focus to grow our e-commerce to sustain the business,” Daez said. Becoming fully booked is a great achievement, but don’t be fooled into thinking that once you’ve hit that level that you can stop marketing your business and still have a fully booked business.
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Now normally I will do more than this, but as an absolute minimum I commit to these marketing activities and I know exactly how much time I need to set aside to complete those activities. Eventually, our customer base grew, and so did their demand for a wider selection. It was an organic and gradual growth, always striving to be customer-driven,” Daez told Rappler, sharing how Fully Booked was born. As much as more government support would help, Daez also said that they would rather focus on areas they can control. “The demand for physical books is high, it even increased during the pandemic, and meeting that demand is where we would like to focus on,” he said. But the pandemic changed that. Demand for online transactions spiked, and suddenly, customers who would spend hours shelf shopping and book surfing inside their favorite branches no longer showed up. Plastic covers remained unopened; books gained dust on shelves. Since March 2020, Fully Booked’s branches have never been the same. A closed book We assure all the readers in the Philippines thatFullyBookedis not going anywhere. As long as our stores remain profitable, we will keep them open. We are very committed to getting books into the hands of readers, no matter their age, location, or genre preference,” Daez said.
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