Rasna International Instant Orange | 500G | Drink Concetrate Mix | Orange Flavour Powder | Summer Drinks | Suitable for Vegetarians |Glucose to The Body | Indian Origin

Product Information

A soft drink concentrate named Jaffe, made by an Ahmedabad-based company set up in the 1940s, is today one of India’s most iconic brands: Rasna. Initially set up by Phirojshaw Khambatta as a B2B entity, the company that made Jaffe for B2C renamed the brand as Rasna in 1976. Today, it enjoys an 80 percent market share in the soft drink concentrate market. Circulatory System – Being Bitter in taste it acts as a blood purifier, indicated in Vatarakta (Gout/ Rheumatoid Arthritis).

Apart from its mouth-watering taste, following are the main reasons for Rasna’s success. First, it had smart, unique and well-planned advertisements. In the 1980s, DD broadcasted Rasna’s original ad campaign. Apparently, Rasna was one of the first brands that successfully saw ‘influencer’ in Children and made them a household name. They may also produce some side effects. For example, long term intake of chyawanprash can cause excess body heat. Narasimha rasayana, a famous rejuvenator for healthy hair growth, if taken excessively can cause weight gain With the immense success of Rasna and some other products, Pioma industries is now the world’s largest soft drink concentrate manufacturer. It has spread its business in 60 countries of the world. Generally, this plant grows up to 2-4 feet tall in bushes. Its flowers are white, pale yellow or pale purple. The creeping branches feature clusters of leaves, which are glossy, oblong, and almost hairless. They can be up to 50-centimeter in length.That which nourishes the Rasadi Dhatus is called Rasayana. The pathways or methods through which the Ayu (life span), Bala (strength, immunity), Verya (potency, vigor) etc are stabilized, strengthened and fortified through the rasa, verya, vipaka and prabhava of a bheshaja (herb, medicament) are called Rasayana (Dalhana). Synonyms of Rasayana The biggest benefit of Rasna Powder is that it helps strengthen the bones and promotes joint flexibility for optimal joint and musculoskeletal health. By expelling Vata from the bones it promotes the Agni (transformative fire) in the bones. The paste of the leaf of Rasna is applied over the body to increase the body temperature in cold climates. With their positive attitude and quality desi flavours, Rasna created a niche market of ready-to-serve soft drink concentrate and virtually dominated the market.

Success or failure, Pioma Industries never refrained from experimenting and rebranding itself with new approaches and newer catchy ads and taglines. Taking its taste to the World According to Sharangadhara, – ‘The Rasayanas are those which destroy Jara (old age, ageing) and Vyadhi (diseases)’.Rasayana is a word which covers many meanings. Rasayanas are the medicines which help in formation of best quality tissues (dhatus) and also support the srotases (channels, duct system) related to specific dhatus. Rasayanas help in distribution of qualities of a herb or formulation including rasa, veerya, guna etc and makes them available to all the tissues. The person becomes endowed with strength and potency, with luster, intelligence and is said to become similar to Gods. Juice of Brahmi – Bacopa monnieri (if Brahmi is not available, Manjishta – Rubia cordifolia can be taken because it is also a good Rasayana)