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Italian confectioner Perfetti Van Melle is tapping into the growing demand for vegan products with the release of a new line of gelatine-free Fruittella soft candy. Because Fruit-tella sweets are so popular in the UK, it’s likely you’ll find some variation of them in most supermarkets and shops. However, the gelatine-free sweets can be a bit harder to come by. You may need to search in the larger supermarkets to find them. I have yet to see the sour hippo sweets in my local stores but this may just be my area! I have tried the sour snakes and koalas- I have personally seen them in Asda, Co-Op and Morrisons but they may be available at other stores like Tesco and Sainsbury’s too. You can also buy them online via Ocado. Which other sweets are vegan-friendly? The growth of veganism is in line with the evolving way that consumers, especially younger generations, are seeing health,” says Candy Kittens marketing manager Ana Melvin. “Perceptions of health have shifted from focusing on macronutrients to looking for natural, unprocessed ingredients this year, which is benefiting vegan confectionery brands.” Down below we’ve discussed why Fruittella sweets are high in syns, some syn values of fruittella as well as some low syn alternatives. Why Are Fruittella Sweets High In Syns?

Another key trend is the plant-based movement. A growing army of vegan shoppers have made animal-free sweets a hot area of growth. For proof, see the performance of Candy Kittens. The adult sweets brand has reported a 50% rise in sales since relaunching its range as 100% vegan in 2017. That makes it one of the fastest growing players in candy in percentage terms – up 46.8% in value this year on volumes up 39.4% (albeit from a relatively small base).

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The company will be promoting the new products in its “biggest campaign in recent years” with a series of television adverts. Kenn to ensure that the sweets have “the same great taste that people expect of any Fruittella product,” the company has been mindful that “often the taste and texture suffers when gelatine is removed,” and has “worked to make sure our new Fruittella jellies have the same great taste.” Fruittella's 'Better For You' Gelatine Free Sour Snake Jellies are perfect for Vegetarians, Vegans and those with a Meat Free Diet, but still seek a tasty treat that offers delicious fruity flavours! Sour Snakes come in 4 delicious flavours, including Tropical, Lemon, Apple and Raspberry and are Vegan Approved & endorsed by theVegetarian Society! Made with REAL fruit juice and all natural colourings and flavours, as well as being Gluten, Dairy and Nut Free,consumers can make Better For You choices without fearing artificial substitutes.

Launches – or at least, relaunches –certainly seem to be key in this market. Haribo, for example, has seen value increase 4.2% after overhauling its Funny Mix and Jelly Bean lines. And Rowntree attributes much of its 2.4% value growth to the relaunch of Randoms in March, including new pouches of Sours, Squish’ems, Foamies and Juicers. We know that gelatine is not vegan-friendly but what about other ingredients in sweets? There are many accidentally vegan sweets in the supermarkets but you have to be careful when choosing. You’re always on the lookout for eggs and/or dairy, but there are a few non-vegan ingredients that can sometimes slip by- ones you may not notice at first glance. Here are the most common ones: Fruittella sweets first came around in 1931, when the people at the Italian-Dutch confectionery company, Van Melle, created the classic, chewy Fruittella squares. The sweets first arrived in the UK in the late 1950’s and have been popular ever since. They were all the rage during my childhood in the 90’s!If you think Brits are eating more candy because there are more reduced sugar options on shelf, think again. The launch of Haribo’s 30% less sugar Fruitilicious in early 2018 “has not been followed by a stream of reduced sugar variants as we may have expected” says Adam Paulson, client manager at Nielsen.

The vegan candy will be supported by the brand’s “biggest campaign in recent years”, including TV and VOD. Their other flavours of chews, their Fruit Jellies Coins, In the Snow sweets, Fruit Jellies Duos, Duostix, Zoomania and By the Sea sweets are also made with gelatine.Sadly none of these are vegan!The Koala shaped sweets come in a mix of flavours including lemon, pineapple and raspberry whilst the Sour Snakes come in tropical, lemon, apple and raspberry flavours. Sadly, this flurry of activity isn’t reflected across gum – a sector that “is significantly less dynamic than others within confectionery” according to Nielsen’s Paulson. Sales have been sluggish as a result. “The biggest growth this year has been from Starburst, which is simply establishing itself in the market after launching last year.” Fruittella are mostly made of glucose syrup, sugar, coconut oil, acids, and fruit juices from concentrate. To find out more about how many syns Refreshers have, syn values and some low syn sweet alternatives, we've put together a guide with everything you need to know below. How Many Refreshers Can I Eat On The Slimming World? Still, it’s not been all plain sailing in the sugar confectionery aisle. Some of the biggest brands have lost millions of pounds, and gum is falling out of favour.

As you can see, they sadly contain gelatine, meaning Fruit-tella chews are not vegan-friendly, nor are they suitable for vegetarians. At 3.5 syns per refresher, you could have up to four refreshers before using up all your daily syn allowance, making them a great low syn sweet treat. Refreshers are however quite high in sugar, having up to 12g a small bar, so we would have these sweets in moderation. Syn Values Of Refreshers Refresher bars have 3.5 syns per bar for an 18g bar, making them a great low syn sweet treat to have on the slimming world plan, they should be had within moderation however due to their high sugar content.Fruittella have been a popular sweet brand here in the UK for many, many years! They’ve been around since the 1930’s and now sell a few different types of chewy sweets. But are Fruittella vegan? Keep reading to find out! So, what’s driving an increasingly health-conscious nation to scoff sweets? Why isn’t gum seeing the same growth? And what separated the winners from the losers?