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Christiansen said: “The momentum we have seen during the past years continued in 2022. It was driven by the investments made during this time which are both paying off now and establishing a foundation for long-term, sustainable growth. We plan to accelerate investments in strategic initiatives in the coming years to build long-term relevance and growth of our brand.” The company has delivered strong financial results while also delivering strong non-financial results such as consumer satisfaction (NPS) and people engagement that are both at record high levels. Strategic investments drive in-year and long-term growth
Consumer sales in all market groups grew double digits, with especially strong growth in China, the Americas, Western Europe and Asia Pacific. The content of each annual is fairly similar with a mix of puzzles, stories and comic strips featuring various LEGO characters. As with other LEGO titles, the annuals are also wonderfully illustrated. As mentioned for the first time, the standard LEGO Annual now features content inspired by NINJAGO. So the first half of the book features general LEGO characters and the other half includes characters from the world of NINJAGO. Billund, March 8th, 2022: The LEGO Group today reported earnings for the full year of 2021. Revenue for the year grew 27 percent versus 2020 to DKK 55.3 billion and consumer sales grew 22 percent over the same period, outpacing the toy industry and driving market share growth globally and in largest markets.
LEGO Super Mario™ which uniquely blends digital and physical play was released in August 2020 and became one of the company’s most successful theme launches. Investments in products that seamlessly blend physical and digital play will continue in 2021 with this month’s release of LEGO VIDIYO™ which taps into children’s love of music and play. The LEGO Annual isn’t based on a particular theme but the minifigure is best described as a LEGO City character. Ari is a gamer and this minifigure is created from parts found in various LEGO City sets but the minifigure is exclusive to this book. The torso has appeared in three LEGO City sets and the hair in four other sets. Although it’s hidden by the hair, the character is also sporting a hearing aid plus she includes a game controller which is the same element used in the NINJAGO: Prime Empire sets. The LEGO Group is committed to improve representation and remove gender stereotypes in its portfolio and marketing activity. Over the past year, the company introduced differently abled characters into its LEGO sets and the LEGO Friends range was reimagined to celebrate the diversity and optimism of today’s children.
The LEGO Group also continued to invest in its brand through its global brand campaign Rebuild the World and in 2020 was named the world’s most loved brand(1). Innovative and agile omnichannel network All market groups delivered double-digit consumer sales growth thanks to strong execution and the largest and most diverse portfolio ever that brought families together and appealed to builders of all ages and interests. Top-selling themes included LEGO® City, LEGO® Technic, LEGO® Creator Expert, LEGO® Harry Potter™ and LEGO® Star Wars™.The LEGO Group will continue to accelerate its strategic investments in product innovation, retail channels, production capacity, digitalization, and sustainability to drive in-year and long-term growth. In 2022, the LEGO Group continued to accelerate its investments in strategic initiatives, such as retail channels, product innovation, own and partners’ retail platforms instore and online, production capacity, digitalisation and sustainability. The LEGO Group CEO, Niels B. Christiansen said: “2022 was a milestone year for the LEGO Group as we celebrated our 90th anniversary. Our strong results show that the LEGO System in Play is more relevant and appealing than ever."
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