Misfits Vegan Protein Cereal, Chocolate Flavour, High Protein, Low Sugar, Vegan Cereal, 2 Pack

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That bitter aftertaste is almost completely eliminated when eaten with milk, which is awesome, but the overall chocolate flavor is still very much subpar. With 150 calories per serving along with 14g of protein, it’s the highest protein plant-based cereal I’ve come across. Each protein bar has just under 200 calories with 15 or 16g of protein, and most flavors contain just 1 gram of sugar (cookies and cream is the exception with 3 grams of sugar).

Misfits’ new vegan cereal launch follows on from a rebrand earlier this month, suggesting a potential change of direction for the company.

There isn’t anyone else in the market making protein bars that are vegan friendly which do a wide range of flavours. There is no earthy flavor or aftertaste that would have you thinking the Misfits Protein Cereal is vegan-friendly.It uses a unique blend of plant protein from soy and sunflower and contains all nine essential amino acids that can’t be made by the body. Plus, all the nuts and seeds in the products are soaked, which activates them for optimal nutrition and absorption. Unrefined and unprocessed, Raw Gorilla’s cereals and granolas get both nutritionists’ seal of approval. The brand is hoping to capitalise on the US market, for instance, after launching there last year with the support of fmcg veteran Robert Jakobi’s specialist investment firm Webloom.