Timex x Coca-Cola 1971 Unity Watch Collection

Product Information

Vintage-Inspired Drop Brings Together Psychedelic Colors and Retro Illustrations in Rallying Cry of Tolerance and Hope Set atop a hillside, the iconic Coca-Cola commercial features a diverse group of young people singing in perfect harmony. The collection is reflective not only of the era in which the commercial aired but conveys Timex’s rallying cry and WE DON’T STOP™ message of hope and a future where people around the world can be brought together again to achieve a common mission of unity.

In the same way you offer to buy someone a Coke®, the act of asking for the time is a meaningful gesture -- a way of bridging differences, striking up good conversation, and finding community," says Shari Fabiani, Senior Vice President Brand Marketing and Creative for Timex Group. "We are dedicated to bringing quality timekeeping to all and have always believed in making time for community. We're thrilled to team up with Coca-Cola in their original message of solidarity and continuing to inspire the world to sing together in perfect harmony." You’ve got the brawn, I’ve got the brains. Let’s make lots of money.Both parties bring something different to the table. Problem: Coca-Cola may dwarf Timex, but both are big old companies that have seen better days. Are they grasping at the same straws? The classic Timex Standard boasts a bold, bright Coca-Cola logo that brings a smile to the face of the watch – and its wearer. Make time for peace, love and harmony with the Timex x Coca-Cola Unity Collection, featuring '70s-inspired editions of the Q Timex, Timex T80 and Timex Standard.

Timex®, a world leader in watchmaking and craftmanship, released a limited-edition collection of vintage-inspired watches, in partnership with Coca-Cola®. The capsule collection brings together two iconic American brands, Timex and Coca-Cola, to herald an enduring message of tolerance and hope. Meant to inspire watch-wearers around the world to make time for what matters – peace, love, and harmony – Timex released three commemorative styles created to celebrate Coca-Cola’s time-honored 1971 “Hilltop” commercial and the unity message it portrays.

Digital watches in 1971: does not compute!The first production Hamilton Pulsar model was released on April 4, 1972 and cost more than any Rolex. Gotta sell watches to the kids that can’t tell analog time. They like this hippie revival stuff, right? Right? Anyway, the cheapest of the triumvirate got the most effort. The chime plays a low-res sample of that “ I’d Like to Teach the World to Sing (In Perfect Harmony)” song. That’s the most compelling thing here in my book. Set atop a hillside, the iconic Coca-Cola commercial features a diverse group of young people singing in perfect harmony. The collection is reflective not only of the era in which the commercial aired but conveys Timex's rallying cry and WE DON'T STOP™ message of hope and a future where people around the world can be brought together again to achieve a common mission of unity. Leading giants Timex and Coca-Cola have come together with an iconic launch of their limited-edition watches, namely Timex Standard, Q Timex, and Timex T80. This iconic drop brings together vibrant colours and classic imagery together to unite the cry of tolerance with hope. It also reinforces America’s creativity, which they want the Indian consumers to strongly connect with.Colorful and commemorative, the three limited edition watches celebrate a timeless message of love and harmony – just as relevant today as it was 50 years ago. Detailed with nostalgic 70s-inspired designs that evoke the spirit of unity, the timepieces in this capsule are a cheerful reminder to embrace opportunities for connection and move through the world with compassion. What is the first thing that comes to your mind when you hear “I’d Like To Buy the World A Coke?” The famous Italy Hilltop 1971 commercial of Coca-Cola comes to life in front of your eyes. What if you could experience the same emotion through a watch? What gets labelled “white supremacy” is just the tribalism to which every successful group around the world has adhered throughout history. The truly insidious “White Man’s Burden” white supremacy is that practiced by globalist and progressive whites. That idea that everyone in the world needs white people to save them through interventionism and immigration.

Detailed with nostalgic 70s-inspired hues and designs, the beloved Q Timex sports an iconic peace sign that evokes the spirit of unity and love. The digital Timex T80 blends brilliant and whimsical color with a timeless message of compassion and peace by playing the legendary song ‘Hilltop’: ‘I’d like to teach the world to sing (in perfect harmony).’ Combine it with your next Indo-western ensemble to make a statement while remaining elegant.The best of these is the Timex Standard. It’s just a three-hander with that signature Spencerian logo in disunified, inauthentic colors. Presumably this is a nod to varying skin tones, but it looks like an attempt at trademark infringement. Slightly worse is the Timex Q with a more colorful dial reading PEACE. I see a theme here. There’s a wee Coca-Cola logo in a singular proper red color underneath. If you like oddly colored rainbows, there is that too. I quess it’s okay if you’re into that sort of thing.

What an entry level white person with some nerve should do next time an old white partner or executive is going off about the importance of diversity in a group setting is ask, if diversity is so important, why don’t they exit their leadership position and open it to a “diverse” candidate. That is a particularly powerful question because on its face value it is “woke”, but underneath it undermines a cynical coward trying to cling to power by throwing less fortunate people under the bus. Timex Group designs,manufacturesand markets innovative timepieces around the world. Timex Group is aprivately-heldcompany headquartered in Middlebury, Connecticut with multiple operating units and over 3,000 employees worldwide. As one of the largest watch makers in the world, Timex Group companies produce watches under a number of well-known brands, including Timex, adidas,Furla, Gc, Guess, Missoni, Nautica, Salvatore Ferragamo, Ted Baker, Versace and Versus. The Hilltop commercial for Coca-Cola was one of the most persuasive advertising of all time. Its themes of peace, love, harmony, and hope perfectly characterized the changing cultural scene of the 1970s when it was first broadcasted in 1971.

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The classic quote from the jingle, “I’d Like to Buy the World a Coke,” became a campaign slogan for sensitivity and wish almost overnight, elevating the bottle from a remedial course enjoyed by millions around the world—to a richer notion that still represents a shared experience between all people even now. The splashy tutti-frutti graphics use all the real estate allowed on the little 34mm Timex T80. I guess this is a nod to psychedelia. Like the others, it does look like a promotional item attained by sending in bottle caps.