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Portobello Road No. 171 Gin, London Dry Gin Traditionally Made Using 9 Botanicals, Premium Craft Spirit, 70cl Bottle

£13.595£27.19Clearance
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Portobello Road Gin has an impressive set of credentials. The brand was created by the founders of The Ginstitute. Once just a museum, now one of the world’s premier gin educational attractions— naturally, they needed to have a gin. For nine months, the founders Ged Feltham and Jake Burger experimented and obsessed about creating the perfect balanced blend of craft gin. The character slowly developed and finally, in 2011, Portobello Road No 171 Gin was born.

Portobello Road No. 171 Gin reads like a photograph of craft gin distilling around the time it was released. Heavy handed with spice, it’s your quintessential spice forward gin. There are four different types of gin: London dry gin, old Tom, Plymouth and navy strength gin. Is gin gluten-free? It’s fascinating to see how trends manifest in gin. Especially when reviewing a gin form the early Gin Renaissance that we’ve not had in for review until now.

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It’s exhausting writing about it, must make exhausting reading, and frankly, we’re not sure how Jake does it. It’s never ending, and yet it doesn’t faze Burger, he loves it all.

Looking at the category generally, there are a few ways gin could go. Look at how vodka has changed, perhaps we’ll see some consolidation in gin, then only a handful of new brands emerging, and may be some will have enough regional loyalty to keep going. But there are those without an established route to market, we could see some disappear. Or it could go the way of Armagnac, dozens of small producers all selling thousands of cases.’

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So from small acorns, washing up in a themed bar, to his own place, Leeds domination and then down to the searing lights – or dusty antique shops – of Portobello Road. And now a Distillery and a gin. And the gin has been a huge success. But even this barely touches the surface. Because, the truth is, Jake doesn’t tend bar so much these days. While he remains the perfect host at the bar, he’s now way too busy running them or making the spirits that go on your drinks – most recently helping set up the extraordinary Distillery in Portobello Road. Jake is modest, so it’s worth stating his reputation was so strong that the customers who had enjoyed his drinks at Townhouse, followed him across town to have those drinks in his new bar. It’s an affection he has retained all the way through to the present day. When we then went into the distillery to continue our experience and then to our cosy little gin making area, it just got better & better. We have also worked on several projects with the Savoy including inviting them to The Ginstitue to blend their very own gin. We also embarked on a similar project with El Gato Negro in Manchester.

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