I heart Prosecco 75 cl

Product Information

Other brands are trying to do a similar job to I Heart. Most Wanted does a very similar job: it’s varietal-led, it puts the consumer first, it’s drinking wine that people want to drink. Marlborough Sauvignon, Rioja, Malbec, all the things that people actually are drinking and are popular and growing at the moment.” I had just been on a commercial course and spent three days being taught how to negotiate, and in this meeting with Robin I had a maximum price I would accept, a price I was going to go in at. It was my first ever negotiation.

Green believes that one of the main reasons behind I Heart’s success is its elasticity as a brand. “Brancott Estate is synonymous with New Zealand, Campo Viejo is Spanish, Blossom Hill comes from the USA,” he said. “I Heart breaks those moulds. It has a glass elevator. It goes across varietals, it goes across categories into sparkling, it goes up the tiers, with the regional range, and now we have different formats, with cans and bag in box.” To shape the truffles, dip a melon baller or teaspoon into a cup of boiling water. Scrape up balls of the ganache, reshaping them with your hands if necessary, then drop them on to the plate of freeze-dried strawberries and popping candy, rolling them around to get an even coverage. Repeat until you’ve used all the ganache. Place the truffles on a baking tray lined with baking paper and chill in the fridge for about 30 minutes before enjoying. When opening a bottle of prosecco, remember it will behave far better and more predictably if it has been left to sit and chill for a few hours. Warmth and/or rough handling both make for an explosive cork situation, meaning more mess and waste. Fizz should go into glasses, not onto ceilings. With your other hand, untwirl the cage fastening. Uncover your thumb, lift off the cage and replace your thumb over the cork. I think there is very few people that can resist a chilled glass of Prosecco or Cava in an evening. Whether you’re celebrating something special or just the fact you have got the children to bed early. It is my favourite wine of choice. Well, there is champagne, but let’s face it, most of us cannot afford to have that on a regular basis.

I Heart has been designed for shoppers that do not know much about wine, but he insists that a thorough wine education is important for everyone in the trade. “I Heart is the start of somebody’s wine journey,” he said. “The consumer who wants to learn about wine has got to start somewhere and they’re not going to start with Mouton-Rothschild or Grand Cru. The perfect little treat for popping in your mouth when you’re sitting on the sofa, after dinner, or if you are planning a decadent high tea. Everyone’s heard of champagne truffles, but these use our fave fizzy Italian tipple, i heart Prosecco.

We keep asking, is there a problem to be solved?” said Green. “If there isn’t a problem, move on. But wine has a plethora of issues and there is lots of space to solve problems. The three biggest success stories in wine at the moment from a branded perspective are Yellow Tail, Barefoot and I Heart, talking to consumers in slightly different ways but doing a very similar thing: talking to the 95% of consumers that don’t know much about wine.” The firm had enjoyed a strong five years, creating many brands for other people, but it had nothing to call its own and it was suddenly plunged into a perilous situation where the management feared for its future. They called every member of staff in for a crisis meeting and asked everyone to come up with concepts for a new brand. A group of wine producers and students gathered at the WSET’s London offices this month to learn from the team behind the successful I Heart brand. Make sure you have your glasses ready and within easy reach. Then, take your bottle and remove the foil; there should be a tag or perforation line to make this easy and neat. It’s coming at it from a different angle, approaching a consumer that didn’t have a voice in the world of wine. That still exists in 2018, although other brands are trying to do a similar job to I Heart.”When I was at Sainsbury’s and Robin came to me and put the I Heart brand to me in its initial concept, with a Pinot Grigio, a Merlot and a White Zinfandel from California, I knew nothing about wine, and that’s probably why I decided it was a good idea,” he said. “I had come straight from the Sainsbury’s graduate scheme and decided I wanted to be a buyer and the next available job in head office happened to be in wine. I replaced Julian Dyer, who went on to be the managing director of Australian Vintage, and I was probably the first junior buyer that was not a wine person. Robin showed me the brand and it made sense.