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Move over, Barbara Millicent Roberts, because it seems the world of pop culture is big “kenough” for another viral doll moment. After weeks in the spotlight, Barbie’s publicity is getting some competition from her bad-girl rivals at Bratz, which has announced a new partnership with Kylie Jenner.

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I have been a fan of Bratz since childhood and I’ve always wanted my own Bratz doll,” Jenner said in a press statement, adding that she has, “loved every step of the process this past year in creating these dolls alongside the Bratz team.” Kylie Jenner attends the Thierry Mugler: Couturissime Exhibition Opening Night at Brooklyn Museum. Lexie Moreland for WWD Bratz creative director Jasmin Larian said that Jenner “truly embodies everything Bratz has stood for since its inception 22 years ago — from being disruptive and rebellious to energetic and expressive.” Bratz dolls were first released in 2001. Under the creative direction of Cult Gaia founder Jasmin Larian, who is Bratz’s creative director, the doll brand has had several high-profile fashion collaborations, including with Dolls Kill and Puma. In June 2022, WWD reported that Bratz was the most followed doll brand on TikTok.

Kylie Jenner Roars on Arrival With Lion’s Head Shawl for Schiaparelli’s Couture Paris Fashion WeekShow MGA Entertainment, the entertainment and toy company, has taken its popular fashion doll brand Bratz to collaborate with reality television star and entrepreneur Kylie Jenner, marking the first-ever celebrity Bratz Doll collaboration. CNN reached out to MGA Entertainment for a response to these criticisms, but a spokesperson for the toy company declined to comment.